styling / creme
smooth infusion<span class="trade">&trade;</span> glossing straightener

smooth infusion glossing straightener

Helps straighten out waves and curls for all-day control and lustrous shine. Our exclusive plant infusion blend—powered by certified organic aloe, maize and guar bean—helps prevent flyaways, reduce frizz and provide 12-hour humidity defense.
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4.2 fl oz/ 125 ml
4.2 fl oz/ 125 ml
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Details

smooth infusion glossing straightener
All-day straightness and shine.
• Exclusive plant infusion—a blend derived from organic aloe, maize and guar bean—helps create a smooth new surface on hair
• Delivers long-lasting hold to maintain a straight style all day
• For guests who occasionally straighten hair


Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Usage

Apply evenly through towel-dried hair and blow-dry.
TIPS
Pro Tips From Antoinette Beenders, Aveda's Global Creative Director and award-winning stylist
• For curly, coarse hair: apply glossing straightener from roots to ends
• For straight to wavy hair: apply from mid-length to ends
• Pre-dry your hair with the dryer nozzle facing downward until hair is about 70% dry
• If you prefer to use a flat iron, use ceramic, because it heats faster and protects the hair better

Ingredients

Ingredients: Water\Aqua\Eau, Propanediol, Dimethicone, Phenyl Trimethicone, Dimethiconol, Hydroxypropylcellulose, Hydrolyzed Wheat Protein Pg-Propyl Silanetriol, Aloe Barbadensis Leaf, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Peg-40 Hydrogenated Castor Oil, Sodium Magnesium Silicate, Hydroxypropyl Guar, Pvp, Fragrance (Parfum), Limonene, Geraniol, Citral, Linalool, Citronellol, Farnesol, Isoeugenol, Sodium Chloride, Ethylhexylglycerin, Dehydroacetic Acid, Phenoxyethanol, Benzoic Acid <ILN43523>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Responsible Packaging

1.4 fl oz/40 ml | Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.

Responsible Manufacturing

First beauty company manufacturing with 100% wind power in our primary facility. Learn about our wind energy purchases and offsets here. (live link)
Details
All-day straightness and shine.
• Exclusive plant infusion—a blend derived from organic aloe, maize and guar bean—helps create a smooth new surface on hair
• Delivers long-lasting hold to maintain a straight style all day
• For guests who occasionally straighten hair


Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
Usage

Apply evenly through towel-dried hair and blow-dry.
TIPS
Pro Tips From Antoinette Beenders, Aveda's Global Creative Director and award-winning stylist
• For curly, coarse hair: apply glossing straightener from roots to ends
• For straight to wavy hair: apply from mid-length to ends
• Pre-dry your hair with the dryer nozzle facing downward until hair is about 70% dry
• If you prefer to use a flat iron, use ceramic, because it heats faster and protects the hair better

Ingredients
Ingredients: Water\Aqua\Eau, Propanediol, Dimethicone, Phenyl Trimethicone, Dimethiconol, Hydroxypropylcellulose, Hydrolyzed Wheat Protein Pg-Propyl Silanetriol, Aloe Barbadensis Leaf, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Peg-40 Hydrogenated Castor Oil, Sodium Magnesium Silicate, Hydroxypropyl Guar, Pvp, Fragrance (Parfum), Limonene, Geraniol, Citral, Linalool, Citronellol, Farnesol, Isoeugenol, Sodium Chloride, Ethylhexylglycerin, Dehydroacetic Acid, Phenoxyethanol, Benzoic Acid <ILN43523>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
Responsible Packaging
1.4 fl oz/40 ml | Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
Responsible Manufacturing
First beauty company manufacturing with 100% wind power in our primary facility. Learn about our wind energy purchases and offsets here. (live link)


THE AVEDA MISSION

Plant infused. Sustainability at heart.

Aveda is 100% vegan, cruelty-free, wind & solar powered manufacturing, pioneer in 100% PCR bottles & 90% naturally derived hair

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.

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