Our 4-step curl-protecting system dramatically reduces frizz and defines curl.
be curly^TM shampoo
Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
be curly^TM conditioner
Condition your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
be curly^TM curl enhancer
Intensifies curl, combats frizz and boosts shine on curly or wavy hair. Wheat protein and organic aloe infused styling creme expands when hair is wet and retracts when hair is dry to intensify your curl or wave.
be curly^TM style-prep^TM
Pre-style treatment creates the perfect foundation for curly hair styles. Detangles, moisturizes and defines curls as it seals the cuticle, taming frizz all day.

People-tested. For more click here. (live link)

People tested

be curly^TM shampoo
Massage into wet hair and scalp. Rinse. Follow with be curly^TM conditioner or intensive detangling masque.
be curly^TM conditioner
Massage into wet hair after shampooing with be curly^TM shampoo. Rinse.
be curly^TM curl enhancer
Smooth generously on damp hair. Dry naturally or blow-dry with a diffuser for added volume and curl definition.
be curly^TM style-prep^TM
To prep hair for styling, work a small amount of product in hands and apply through damp hair. Style. To reactivate curl on non-shampoo days, dampen hair and apply.