Horst Rechelbacher, our founder, deeply believed in the therapeutic power of pure plant aromas. So, he pioneered a study of it. He called this Aromaology™: the art, science, and therapeutic use of pure flower and plant essences.

Our Pure-Fumers™ use Aromaology™ to this very day. The aromas, or Pure-Fumes™, they create smell beautiful and have benefits for both body and mind. Just the way Horst intended.

Beautifying is our pure flower and plant essence aroma designed to evoke a feeling of confidence that begins within and shines outward. It was our very first composition oil and an original expression of Horst’s beauty philosophy.