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Top product picks
for curly, coily
& wavy hair
100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
Shop by curly hair type
Discover the right products for your
curly, coily and wavy hair.
Now trending
NEW be curly advanced™
Transform your curls with
our expert recommendations
nutriplenish™ leave-in conditioner
100% vegan hair nutrition
for up to 2X the shine*
Discover the plant-powered no-wash formula.
*Laboratory testing on tresses treated with Nutriplenish™ Leave-In Conditioner vs unwashed hair.
Discover 100% vegan products
for whole body care.
100% vegan products designed to enhance your hair's natural beauty.
Trending runway
hairstyles.
Shake up your styling routine with Artist-approved looks that put fashion first.
Hair Colour as
limitless as you
Get points for
every product
purchase.
More services, virtual consultations and tools to deliver the personalized products and regimen for you.
Plant-powered hair care
rooted in nature
*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.