shop new be curly advanced for coily, curly & wavy hair

Top product picks
for curly, coily
& wavy hair

Understanding your hair type
is key to unlocking products
that enhance your natural beauty.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

Shop NEW be curly advanced

shop new be curly advanced for coily, curly & wavy hair

NEW be curly advanced

Protect curls and coils
in high humidity

Game-changing prep and styling treatments made for real life.

Discover bestsellers

Shop by curly hair type

Discover the right products for your
curly, coily and wavy hair.

Now trending
NEW be curly advanced

Shop Antonia's curly hair essentials

NEW be curly advanced

"I'm a day two and three curly girl now."

ANTONIA GENTRY, ACTOR
Get curl and coil care for real life.

See the difference with
be curly advanced

Take our hair & scalp check quiz to find a customize hair regimen just for you

Transform your curls with
our expert recommendations

Shop the nutriplenish leave-in conditioner

nutriplenish™ leave-in conditioner

100% vegan hair nutrition
for up to 2X the shine*

Discover the plant-powered no-wash formula.

*Laboratory testing on tresses treated with Nutriplenish™ Leave-In Conditioner vs unwashed hair.

Shop body, skin and hair


Discover 100% vegan products
for whole body care.

Best for your unique hair type


100% vegan products designed to enhance your hair's natural beauty.

Trending runway
hairstyles.

Shake up your styling routine with Artist-approved looks that put fashion first.

Find a salon to book your next hair colour service

Hair Colour as
limitless as you

Infinite colour possibilities. Expert
artisty. Always 100% vegan.
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Personalized Services & Tools


More services, virtual consultations and tools to deliver the personalized products and regimen for you.


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Plant-powered hair care
rooted in nature

*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.