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NEW Botanical Repair™ Purple Toning Shampoo
Tone up your brightest blonde
Neutralize brassiness by 5X* for a brighter blonde.
*Testing on tresses after one use vs. non-toning shampoo.
100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
Discover Botanical Repair™
Builds new bonds and helps protect against future damage with the power of plants.
Auto Replenishment
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The Art and Science of Pure Flower and Plant Essences
Cruelty-free, leaping bunny approved
100% vegan, naturally derived high-performance formulas.
Pioneer in sustainability
First beauty company to use 100% PCR resin in bottles and jars.
Care for the people and planet
Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.