Tone up your brightest blonde

NEW Botanical Repair Purple Toning Shampoo

Tone up your brightest blonde
Nutralize brassiness by 5X* for a brighter blonde.

*Testing on tresses after one use vs. non-toning shampoo.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

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Builds new bonds and helps protect against future damage with the power of plants.
Shop Botanical Repair™ Bond-Building Pre-Shampoo Treatment
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The Art and Science of Pure Flower and Plant Essences

Cruelty-free, leaping bunny approved

100% vegan, naturally derived high-performance formulas.



Pioneer in sustainability

First beauty company to use 100% PCR resin in bottles and jars.



Care for the people and planet

Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.