PURE ABUNDANCEâ„¢

Take hair to new heights

Get 4X the volume* instantly
with a lightweight and uplifting
routine powered by an
enhanced botanical blend.

*When using Pure Abundanceâ„¢ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.

Your step by step routine



Botanicals in abundance

Peptides from amaranth seed extract — a first in Aveda hair care — penetrate each strand to plump hair evenly from within.



Fresh, floral aroma

Crafted in-house with notes of jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.