Coily, curly & wavy hair

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Coily hair favorites
(4A - 4C)

Create a plant-powered routine with our go-to products for coily hair.

What’s my hair type?

Shop our best products for coily hair, including 4A hair, 4B hair and 4C hair

COILY HAIR TIPS

Find expert advice on everything coils, from refreshing braids to making styles last longer.

Curly hair favorites
(3A - 3C)

Explore curl creams, hair and scalp treatments and other clutch formulas for curly hair. 

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Curly hair tips

CURLY HAIR TIPS

Learn how to care for curly hair with pro advice from our texture experts.

Wavy hair favorites
(2A - 2C)

Take care of wavy hair with plant-powered styling creams, treatments and more.

What’s my hair type?

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Shop our best products for coily hair, including 4A hair, 4B hair and 4C hair

WAVY HAIR TIPS

Find out how to define waves in hair, manage frizz and more with the help of our texture experts.

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Our favorite user-generated curls.

Take our hair & scalp check quiz to find a customize hair regimen just for you

Transform your curls with
our expert recommendations

Plant-powered hair care rooted in nature.