*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.
1Ex-vivo testing on tresses. 2Ex-vivo testing on tresses treated with be curly advanced™ coil definer gel or curl enhancer cream vs unwashed hair. 3Ex-vivo testing on tresses treated with be curly advanced™ curl enhancer cream vs untreated hair. 4Be curly advanced franchise is 93%+ naturally derived per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.