Make it yours

The color trends you love, reimagined

just for you. Aveda artists use 100%

vegan hair color to bring your look to life.

Aveda hair color is 100% vegan, fade-resistant & 96% naturally derived. Find a salon near you.

100% vegan color.
100% you.

Our artists use a customizable palette of fade-
resistant, conditioning hair color made with
96% naturally derived* vegan ingredients.

Trending in our salons

Try a new hair color

Try a new hue.

Explore 65 colors,
no commitment needed.


Learn more about botanical repair color treatment professional salon service

Get 5X
stronger**hair
while you
color.

Available in salons
only: botanical repair color treatment.


AWARD-WINNING ARTISTS CHOOSE AVEDA

"I love creating custom shades for each guests using Aveda's palette. The naturally derived formula infuses hair with incredible condition and shine."

IAN MICHAEL BLACK,
GLOBAL ARTISTIC DIRECTOR OF COLOR

Color care essentials

  • 1.4 fl oz/40 ml - travel size CA $19.00

  • 6.7 fl oz/200 ml CA $48.00

  • 33.8 fl oz/1 litre CA $180.00


Frequently Asked Questions

*96% Naturally derived on average, weighted according to sales
volume. Per ISO 16128 standard, from plant sources, non-petroleum
mineral sources, and/or water. **Based on average repeat grooming
results of color with botanical repair color treatment vs. color with
non-conditioning shampoo.