Apricot shades are also gaining popularity. Predicts David Adams, Owner of FOURTEENJAY in New York City, “We are going to see last year’s rose gold turn into more of an orange-based color we are calling ‘blorange.’ It's a color a lot of people are afraid of, but works on a surprising number of skin types.”

Ian Michael Black, Aveda Global Artistic Director for Hair Color, suggests going full on lavender this season, but with a twist. “Violet is a shade that can be very flattering for a lot of people, and to make it work I create soft pinkish undertones to keep the color both soft and feminine,” Ian says.

Feel the Warmth

“We’ve seen a huge wave of people embracing warmth in their hair color,” notes Glen Coco Oropeza, Los Angeles-based Aveda Artist. He suggests brunettes amp up their richness with copper and marmalade shades as seen above with this smart bob complemented by terra-cotta tones.

For blondes Glen likes to add strawberry, beige and champagne hues for a fresh and sunny vibe. “To ensure your blonde gets the perfect warmth, find a colorist that uses Aveda’s 96% naturally-derived Enlightener™ Blonde Finish Protective Toners,” Glen says.

As a longtime fan of flaxen hues, Ian created what he says is the epitome of the cool girl of spring 2017, an effortlessly classic blonde.

Giving Shade

For those looking for a subtle tweak to their color, shading at the root adds depth and texture to a haircut and works well with all hair types. Suggests David, “The shadow root may be anything from slightly darker to a solid contrast.”

The look of shadow root complements the polished yet undone vibe so many of us still favor.

Bold Brunettes

And for the raven-haired beauties who adore their dark tresses, Ian suggests adding moments of cerise to warm up browns with a ruby colored glow.

1. From plants, non-petroleum minerals or water. Learn more at aveda.com.

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