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Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.”
Being a cruelty-free brand is an important part of our mission to care for the world we live in and for those we live with, and has been since our founding in 1978.
We strive to set an example for leadership and responsibility of caring, not just in the world of beauty, but around the world. Our commitment to caring for animals and wildlife reaches far and wide. In fact, we live and breathe it.
In 1989, we were the first company to sign the Ceres Principles for corporate responsibility, which call for the safeguarding of the Earth and "its inhabitants."
While Aveda products are not certified Vegetarian or Vegan, the overwhelming majority of our products contain no animal-derived ingredients. A very small number of products may include ingredients such as beeswax, honey, or whey-based protein.
Our Blaine, Minnesota manufacturing plant is certified as a wildlife habitat by the National Wildlife Federation. We worked with NWF to create “drive with care” signs that would help protect wildlife on our campus.
We work with Audubon Minnesota to enhance the nesting habitat on the grounds of our Blaine, Minnesota headquarters. This has included the construction of a chimney swift house, a purple martin house, wood duck nesting boxes, and bluebird houses.
We have supported Audubon's Upper Mississippi River Initiative through the Aveda Earth Month program since 2007, directly funding water quality work that helps protect and enhance river habitat for birds and other wildlife.
We help raise awareness about the importance of pollinator conservation by sponsoring the Aveda Butterfly Garden at the Minnesota Zoo; a zoo renowned for its conservation efforts. By funding free entry into this exhibit, Aveda is helping to educate children on the importance of protecting butterflies and other pollinators.
Since 2010, we have collected used cell phones from our employees to donate to the Recycle for Rainforest Project sponsored by the Minnesota Zoo. Currently, funds from this program support the conservation efforts of the Goualougo Triangle Ape Project (GTAP) in the Republic of Congo (West Africa).
We have supported animal relief during natural disasters, donating to the Animal Humane Society in the wake of Hurricane Katrina and to the National Wildlife Federation after the Gulf Oil Disaster.
Over the past decade, our network has raised over $8 million for grassroots organizations that help protect endangered plants and their environments, including the animals therein.
We support the Endangered Species Act and, in 2006, we sent more than 500,000 signatures from our network and guests to the United Nations and the White House to support it.
We practice bee friendly gardening at our headquarters in Blaine MN and provide a honey bee haven with access to pesticide-free food, shelter and water.
The handcrafted Nepal lokta bark paper for our holiday and year-round gifting boxes are Certified Wildlife Friendly® by the Wildlife Friendly Enterprise Network. Our commitment to purchasing this paper helps to protect 34,000 acres of forest, maintaining critical wildlife corridors for 21 endangered species, including the grey wolf, snow leopard and wild yak.
Every year during Breast Cancer Awareness Month, Aveda releases a limited-edition of our best selling hand relief™ moisturizing creme, and donates a portion of the purchase price from each sale to The Breast Cancer Research Foundation® (BCRF) for cruelty-free research ($5 of the purchase price in 2018). BCRF is a nonprofit organization founded in 1993 by Evelyn H. Lauder and is the only national organization strictly dedicated to funding clinical and genetic research on breast cancer at medical institutions across the country. For more information about BCRF, visit bcrfcure.org.
Donations from Aveda are used to fund cruelty-free research exploring environmental causes and links to breast cancer such as exposure to toxic chemicals and pollutants. For many years now our funding has been directed to a specific research project at Columbia University in New York that studies the interaction between environmental exposures and genetic susceptibility to breast cancer. Future funds will support this or similar projects.
Your contributions to breast cancer fund-raising through Aveda have added up to more than $4.3 million since 2001. This money comes not only from corporate contributions, but also from employees and guests who have an opportunity to donate to the Breast Cancer Research Foundation® through fund-raising activities held by the Aveda network throughout the month of October.
Now do this for yourself and all the people that love you. Simple life style changes and routine doctor visits can make all the difference. Early detection saves lives—in fact breast cancer that's detected early and localized has a 98% cure rate.*
KNOW YOUR BODY
Examine your breasts regularly and report any changes to your physician.
See your doctor regularly for breast exams in your 20s and 30s.
Get an annual mammogram if you are 40 years and older, or earlier if you are high-risk.
Make friends with vegetables and fruits. Their fiber, anti-oxidants and other nutrients can help.
Maintain a healthy weight. Extra weight means extra risk.
Limit your alcohol intake and toast to a healthier life.
Do not smoke, and quit if you do.
Work out, often. To reduce your risk of breast cancer the American Cancer Society recommends 45 to 60 minutes of intentional physical activity for 5 or more days a week.
*The 5-year relative survival for women diagnosed with localized breast cancer (cancer that has not spread to lymph nodes or other locations outside the breast) is 98%; if the cancer has spread to nearby lymph nodes (regional stage) or distant lymph nodes or organs (distant stage), the survival rate falls to 84% or 24%, respectively. Source: www.bcrfcure.org/breast-cancer-statistics