Learn how we give back to the community

Mission of care for
the world.

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Horst Rechelbacher, Founder

WATCH MORE

As the first company to sign the Ceres Principles in 1989, we have long supported helping tackle some of the world’s biggest sustainability challenges, including climate change, water scarcity and pollution, and inequitable workplaces.

We partner with over 100 nonprofit and NGOs around the world.

These collaborations fall into three categories.

1 Clean Water.

703 million people globally lack basic access to clean and safe drinking water^*. We have a formal annual commitment to donate to nonprofit environmental organizations working to provide and protect clean water through our annual Earth Month campaign.

Since 1999, we have raised over $71M for these partner groups, providing clean water for over 1.5 million people in need and protecting thousands of watersheds in communities around the world.

Today, we collaborate with charity: water, an organization that has completed over 150K projects since 2006 and brought clean water to over 18M people in need in 29 countries around the world^**.

Since our partnership began in 2018, we have raised over $5.7M: Enough to impact over 131K people in India, Nepal, Madagascar, and Ethiopia. Each year, that number continues to grow. Every cent raised and donated to charity: water during our campaign goes directly to clean water projects.

Clean water changes everything: The lives of individuals, their communities and, in turn, the world.

HERE’S HOW

TIME
Access to clean water means people don’t have to travel far distances in search of it.

EDUCATION
Children aren’t missing school because of water-based illness and have more time to study.

HEALTH
Communities are stronger and healthier when they have safe drinking water.

PROSPERITY
Women have more agency to earn an income and support their families.

LEARN MORE >>

Please note, this link will take you directly to charity: water.

Community
story.

Clean water gives people time back in their lives. For Maya Devi, that time means precious time for family. For her daughter Sarmila, it means time for education. And overall, it means time for each other. Hear from both of them how clean water changes everything.

WATCH NOW

2 Mission Partnerships.

Community, human rights, preserving and enhancing biodiversity, and helping mitigate climate change. Our mission partnerships address some of the biggest issues facing our planet today, on top of a commitment to ensuring safe and protected water on a local level.

We believe in a collaborative model, utilizing on-the-ground expertise, working directly with local communities, and listening to their needs to lead to lasting solutions.

The Yawanawá.

A 32 year ecosystem protection partnership with the Yawanawá people of northern Brazil.

WATCH VIDEO

3 Additional partnerships.

The Breast Cancer Research
Foundation® (BCRF)
for cruelty-free research.

BCRF is a nonprofit organization founded in 1992 by Evelyn H. Lauder and is the only national organization strictly dedicated to funding clinical and genetic research on breast cancer at medical institutions across the country, including Columbia University.

OUR EVENT

Audubon Minnesota &
University of Minnesota
Bee Squad.

Aveda's corporate campus in Blaine, Minnesota is situated on 58 acres of National Wildlife Federation–certified wildlife habitat. Our corporate campus is home to multiple honey bee colonies managed by the University Of Minnesota Bee Squad.

^*WHO/UNICEF Joint Monitoring Programme 2023.
^**Estimate, final impact figure to be determined when all projects are completed giving these communities the access to clean water they need to survive and prosper.