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AWARD WINNER
be curly advanced™ curl enhancer cream
Silicone-free curl enhancer cream instantly reduces frizz and adds shine. Hydrates curls and waves while increasing definition.
Free from: Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral Oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates or Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) OR Sulfate Cleansers.
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DETAILS
be curly advanced™ curl enhancer cream
Made for performance and perfected by plants, this curl cream provides 72 hours of frizz protection in high humidity1, 92% more hydration2, and up to 2X the shine3, all while increasing curl definition by 89%4.
Since curls and waves are naturally more fragile, our game-changing curl cream for wavy hair and curly hair types also replenishes strength with a peptide derived from plant proteins.
Created with our expert team of texture stylists.
Suitable for:
Aroma:
Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
1Ex-vivo testing on tresses.
2Ex-vivo testing on tresses vs untreated hair.
3Ex-vivo testing on tresses vs unwashed hair.
4Ex-vivo testing on tresses when used with be curly advanced™ shampoo, conditioner, curl perfecting primer and curl enhancer cream vs untreated hair.
5Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
USAGE
How to Use
Smooth generously on damp hair. Air dry or blow-dry with a diffuser.
REGIMEN
Wavy and loosely curly hair:
• On wash days, be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
• Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs
Smooth generously on damp hair. Air dry or blow-dry with a diffuser.
REGIMEN
Wavy and loosely curly hair:
• On wash days, be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
• Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs
INGREDIENTS
Featured Ingredients:
Vegan curl-perfecting peptide:
•Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
•Peptide with low molecular weight penetrates and fortifies vulnerable strands
•17 essential amino acids
Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls and waves
Silicone free.
RESPONSIBLE RESOURCING
Kokum seed butter: A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction
Ingredients: Water\Aqua\Eau, Cetearyl Alcohol, Cetyl Alcohol, Caprylic/Capric Triglyceride, Glycerin, Hydrolyzed Vegetable Protein, Hydrolyzed Pea Protein, Garcinia Indica (Kokum) Seed Butter, Glycine Soja (Soybean) Oil, Behentrimonium Chloride, Polyquaternium-11, Caprylyl Glycol, Citric Acid, Hydroxypropyl Starch Phosphate, Fragrance (Parfum), Linalool, Limonene, Geraniol, Citronellol, Amyl Cinnamal, Tocopherol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate Vegan curl-perfecting peptide:
•Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
•Peptide with low molecular weight penetrates and fortifies vulnerable strands
•17 essential amino acids
Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls and waves
Silicone free.
RESPONSIBLE RESOURCING
Kokum seed butter: A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
Post-consumer recycled tube and cap.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.
DETAILS
Made for performance and perfected by plants, this curl cream provides 72 hours of frizz protection in high humidity1, 92% more hydration2, and up to 2X the shine3, all while increasing curl definition by 89%4.
Since curls and waves are naturally more fragile, our game-changing curl cream for wavy hair and curly hair types also replenishes strength with a peptide derived from plant proteins.
Created with our expert team of texture stylists.
Suitable for:
Aroma:
Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
1Ex-vivo testing on tresses.
2Ex-vivo testing on tresses vs untreated hair.
3Ex-vivo testing on tresses vs unwashed hair.
4Ex-vivo testing on tresses when used with be curly advanced™ shampoo, conditioner, curl perfecting primer and curl enhancer cream vs untreated hair.
5Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
USAGE
How to Use
Smooth generously on damp hair. Air dry or blow-dry with a diffuser.
REGIMEN
Wavy and loosely curly hair:
• On wash days, be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
• Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs
Smooth generously on damp hair. Air dry or blow-dry with a diffuser.
REGIMEN
Wavy and loosely curly hair:
• On wash days, be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
• Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs
INGREDIENTS
Featured Ingredients:
Vegan curl-perfecting peptide:
•Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
•Peptide with low molecular weight penetrates and fortifies vulnerable strands
•17 essential amino acids
Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls and waves
Silicone free.
RESPONSIBLE RESOURCING
Kokum seed butter: A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction
Ingredients: Water\Aqua\Eau, Cetearyl Alcohol, Cetyl Alcohol, Caprylic/Capric Triglyceride, Glycerin, Hydrolyzed Vegetable Protein, Hydrolyzed Pea Protein, Garcinia Indica (Kokum) Seed Butter, Glycine Soja (Soybean) Oil, Behentrimonium Chloride, Polyquaternium-11, Caprylyl Glycol, Citric Acid, Hydroxypropyl Starch Phosphate, Fragrance (Parfum), Linalool, Limonene, Geraniol, Citronellol, Amyl Cinnamal, Tocopherol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate Vegan curl-perfecting peptide:
•Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
•Peptide with low molecular weight penetrates and fortifies vulnerable strands
•17 essential amino acids
Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls and waves
Silicone free.
RESPONSIBLE RESOURCING
Kokum seed butter: A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
Post-consumer recycled tube and cap.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.
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