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Shop be curly advanced shampoo & conditioner products - now available in liter sizes

be curly advanced™

Up to 2X more shine*

Curl and coil care, perfected by plants and co-created by textured hair experts and scientists.*

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*Ex-vivo testing on tresses treated with be curly advanced™ Curl Enhancer Cream or Coil Definer Gel vs unwashed hair.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

Discover bestsellers

NEW LITRE SIZE
be curly advanced™ shampoo
Conditions and gently cleanses curls and coils between wash days without stripping.
Earn CA $47.00

  • 8.3 fl oz / 250 ml CA $47.00

  • 33.3 fl oz / 1 litre CA $141.00

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NEW LITRE SIZE
be curly advanced™ conditioner
Moisturizes, detangles and protects curls, coils and waves from humidity.
Earn CA $54.00

  • 8.3 fl oz / 250 ml CA $54.00

  • 33.3 fl oz / 1 litre CA $162.00

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NEW
scalp solutions hydrating scalp & hair masque
Provides soothing scalp hydration and adds shine to hair.
Earn CA $73.00
5 fl oz / 150 ml
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BEST SELLER
rosemary mint purifying shampoo
Gentle shampoo clarifies hair.
Earn CA $28.00

  • 1.7 fl oz/50 ml - travel size CA $14.00

  • 8.5 fl oz/250 ml CA $28.00

  • 33.8 fl oz/1 litre CA $87.00

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BEST SELLER
botanical repair™ strengthening conditioner
Conditions and instantly detangles to help prevent breakage; strengthens and repairs.
Earn CA $57.00

  • 1.4 fl oz/40 ml - travel size CA $19.00

  • 6.7 fl oz/200 ml CA $57.00

  • 33.8 fl oz/1 litre CA $214.00

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BEST SELLER
shampure™ nurturing shampoo
Gently cleanses.
Earn CA $28.00

  • 1.7 fl oz/50 ml - travel size CA $14.00

  • 8.5 fl oz/250 ml CA $28.00

  • 33.8 fl oz/1 litre CA $87.00

 Add to Bag
AWARD WINNER
be curly advanced™ curl enhancer cream
Protects curls and waves from frizz in high humidity, hydrates and adds shine.
Earn CA $47.00

  • 1.4 fl oz / 40 ml - travel size CA $19.00

  • 6.7 fl oz / 200 ml CA $47.00

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BEST SELLER
botanical repair™ strengthening shampoo
Gently cleanses, helps strengthen and repair.
Earn CA $50.00

  • 1.7 fl oz/50 ml - travel size CA $19.00

  • 6.7 fl oz/200 ml CA $50.00

  • 33.8 fl oz/1 litre CA $188.00

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BEST SELLER
rosemary mint weightless conditioner
Lightweight conditioner adds body and shine.
Earn CA $30.00

  • 1.7 fl oz/50 ml - travel size CA $14.00

  • 8.5 fl oz/250 ml CA $30.00

  • 33.8 fl oz/1 litre CA $95.00

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invati ultra advanced™ exfoliating shampoo – light
Gently exfoliates and purifies the follicles. For fine to medium thinning hair.
Earn CA $50.00

  • 1.7 fl oz / 50 ml - travel size CA $19.00

  • 6.7 fl oz / 200 ml CA $50.00

  • 33.8 fl oz / 1 litre CA $188.00

 Add to Bag
BEST SELLER
air control™ light hold hair spray
Flexible, lasting hold for all hair types.
Earn CA $51.00

  • 9.1 oz/258 g CA $51.00

  • 1.4 oz/42.5 g - travel size CA $19.00

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BEST SELLER
shampure™ nurturing conditioner
Detangles and provides weightless, long-lasting conditioning.
Earn CA $30.00

  • 1.7 fl oz/50 ml - travel size CA $14.00

  • 8.5 fl oz/250 ml CA $30.00

  • 33.8 fl oz/1 litre CA $95.00

 Add to Bag
Our favorite #GetCurlyWithMe looks
Shop be curly advanced shampoo & conditioner products - now available in liter sizes

be curly advanced™

Now available in litre sizes

Get 4x more of your favorite be curly advanced™ shampoo & conditioner in 30% less packaging.*

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Shop for scalp solutions hydrating scalp & hair masque
NEW scalp solutions hydrating scalp
& hair masque
Hair care starts at the scalp
Soothe scalp dryness with moisture and replenish hair in a moment of self-care.
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Feel your scalp say
Ahhhh
Experience a rejuvenating & moisturizing professional scalp treatment exclusively at an Aveda salon. Get shinier, healthier looking hair after just 1 service.
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Shop body, skin and hair

Discover 100% vegan products for whole body care

Best for your unique hair type

100% vegan products designed to
enhance your hair's natural beauty.
Find a salon to book your next hair colour service

Hair Colour as
limitless as you

Infinite colour possibilities. Expert
artistry. Always 100% vegan.
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Join Aveda+ rewards program

Get points for
every product
purchase.

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Personalized Services & Tools


More services, virtual consultations and tools to deliver the personalized products and regimen for you.


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Plant-powered performance

Unlock your hair's potential with a customized routine of highly naturally derived, vegan hair and scalp care products.

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Plant-powered hair care rooted in nature

Leaping Bunny Approved
100% vegan, highly naturally derived high-performance formulas.

Pioneer in sustainability
95% of PET bottles and jars contain 100% Post-Consumer Recycled resin & more than 80% of our HDPE bottles are minimum of 80% PCR resin.

Care for people and planet
Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.

*Based on the purchase of a 1 litre bottle instead of the same formula in 200ML or 250ML bottles or tubes.