Marie Claire Prix D’Excellence Award Winner for 2021

Strengthens & repairs damaged hair with our silicone free shampoo that luxuriously cleanses, gently removing excess sebum, product build-up and pollution.

95% of women say their hair looked instantly healthier.^*

•Gently cleanses and helps strengthen and repair from the inside out, improving the condition of damaged hair^**; with plant-derived technologies
•Builds bonds to improve hair strength^**
•Gently removes excess sebum, product build-up and pollution, which can damage hair​
•For all hair types and textures
•94% naturally derived†
•Silicone & Sulfate-cleanser free
•Safe for color treated and chemically processed hair
•Vegan, Cruelty Free

FREE FROM:
Silicone
Sulfated Cleansers
Parabens
Mineral Oil
Synthetic Fragrances

Aveda's own pure-fume™ aroma with certified organic ylang-ylang, rose and marjoram and other pure flower and plant essences.

^*Consumer testing on 127 women after using the shampoo and conditioner once.
^**When used with the botanical repair™ strengthening conditioner.
†From plants, non-petroleum minerals or water, using ISO standard.

Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Massage into wet hair, rinse well. Follow with botanical repair™ strengthening conditioner.

Ingredients: Water\Aqua\Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Sodium Lauryl Sulfoacetate, Propanediol, Babassuamidopropyl Betaine, Sodium Chloride, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Persea Gratissima (Avocado) Oil, Plukenetia Volubilis Seed Oil, Camellia Oleifera Seed Oil, Octyldodecyl Citrate Crosspolymer, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Bis-Ethyl(Isostearylimidazoline) Isostearamide, Acrylates Copolymer, Glycol Distearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Fragrance (Parfum), Linalool, Eugenol, Geraniol, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Citral, Benzyl Benzoate, Limonene, Sodium Hydroxide, Tartaric Acid, Citric Acid, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol <ILN49874>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

1.7 fl oz/50 ml: 100% post-consumer HDPE bottle. 100% post-consumer cap. Please recycle.
6.7 fl oz/200 ml: 100% post-consumer HDPE bottle. 100% post-consumer cap. Please recycle.
33.8 fl oz/1 litre: 100% post-consumer HDPE bottle. 100% post-consumer cap. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.