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A celebration of artistry and community, Aveda Congress brings together Artists from around the world, pushing the limits of creativity with jaw-dropping results. Beauty, fashion, and technical brilliance combine in this spectacular showcase of the power of Aveda’s high-performance, vegan and naturally derived hair care and hair color. All crafted with care for you and the planet.
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Straight from Antoinette Beenders' evening performance.
Aveda Congress 2023
Senior Vice President, Professional Global Artistry Antoinette Beenders is an award-winning, globally renowned stylist who started her Aveda career in 1997. Antoinette and her team presented "Knowledge of the Whole", a stunning evening performance featuring a collection of show-stopping hair looks inspired by the It Girls of '90s London.
Look 1:
Bleach Blonde Bowl Cut
The classic cut gets a 2023 update.
Repair and strengthen chemically processed hair with botanical repairâ„¢ intensive strengthening masque light or rich, then finish with light elementsâ„¢ texturing creme.
Look 2:
Supermodel Chic
The Supers never go out of style—and neither does this sleek bob.
Strengthen, repair and prep hair for styling with botanical repairâ„¢ strengthening leave-in treatment and finish with air controlâ„¢ to secure the look with flexible hold.
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