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  • HAIR & SCALP
    • 25% OFF STYLING PRODUCTS
    • ALL HAIR & SCALP
      • all hair & scalp
      • new products
      • shampoo
      • conditioner
      • scalp care
      • hair treatments
      • hair & scalp oils
      • dry shampoo
      • hair colour
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      • men's hair care
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      • oily hair & scalp
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      • frizzy hair
      • coily, curly & wavy hair
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      • botanical repair™
      • rosemary mint
      • cherry almond
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      • scalp solutions
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      • trending hairstyles
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    Home / shampoo / shampure™ nurturing shampoo
    BEST SELLER

    shampure™ nurturing shampoo

    … READ MORE

    Gentle shampoo cleanses and provides weightless nourishment*, making it perfect for everyday use.

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    Home / shampoo / shampure™ nurturing shampoo
    shampure<span class="trade">&trade;</span> nurturing shampoo
    shampure<span class="trade">&trade;</span> nurturing shampoo
    shampure<span class="trade">&trade;</span> nurturing shampoo
    shampure<span class="trade">&trade;</span> nurturing shampoo
    shampure<span class="trade">&trade;</span> nurturing shampoo
    shampure<span class="trade">&trade;</span> nurturing shampoo
    shampure<span class="trade">&trade;</span> nurturing shampoo
    shampure<span class="trade">&trade;</span> nurturing shampoo
    shampure<span class="trade">&trade;</span> nurturing shampoo
    shampure<span class="trade">&trade;</span> nurturing shampoo
    BEST SELLER
    RECOMMENDED FOR YOU

    shampure™ nurturing shampoo

    … READ MORE

    Gentle shampoo cleanses and provides weightless nourishment*, making it perfect for everyday use.

    READ LESS

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    CA $28.00 8.5 fl oz/250 ml
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    DETAILS

    shampure™ nurturing shampoo
    Keep it simple with shampure™ - a gentle shampoo for everyday use providing weightless nourishment*.

    • 96% naturally derived.*
    • Ideal for light daily cleansing
    • Gently cleanses and provides long-lasting nourishment with the help of abyssinian oil.
    • Features our signature shampure™ aroma - a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang ylang.
    • Best for fine to medium hair types
    • Silicone-free technology

    *from plants, non-petroleum minerals or water.

    Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

    USAGE

    Massage into wet hair. Rinse. Follow with shampure™ nurturing conditioner

    INGREDIENTS

    Ingredients: Water\Aqua\Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (Abyssinian) Seed Oil, Bixa Orellana (Annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (Ci 75120) <ILN45473>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

    RESPONSIBLE PACKAGING

    Travel: 100% post-consumer HDPE. Please recycle.
    Retail: 100% post-consumer HDPE. Please recycle.
    Litre: 100% post-consumer HDPE. Please recycle.

    RESPONSIBLE MANUFACTURING

    First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.
    DETAILS
    Keep it simple with shampure™ - a gentle shampoo for everyday use providing weightless nourishment*.

    • 96% naturally derived.*
    • Ideal for light daily cleansing
    • Gently cleanses and provides long-lasting nourishment with the help of abyssinian oil.
    • Features our signature shampure™ aroma - a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang ylang.
    • Best for fine to medium hair types
    • Silicone-free technology

    *from plants, non-petroleum minerals or water.

    Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
    USAGE
    Massage into wet hair. Rinse. Follow with shampure™ nurturing conditioner
    INGREDIENTS
    Ingredients: Water\Aqua\Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (Abyssinian) Seed Oil, Bixa Orellana (Annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (Ci 75120) <ILN45473>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
    RESPONSIBLE PACKAGING
    Travel: 100% post-consumer HDPE. Please recycle.
    Retail: 100% post-consumer HDPE. Please recycle.
    Litre: 100% post-consumer HDPE. Please recycle.
    RESPONSIBLE MANUFACTURING
    First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.

    Top Reviews

    See All Reviews

    ★★★★★

    "I've been using this shampoo since I was in my early 20's. I'm almost 50 now and it's a staple item in our household. I love how the product gently cleans my hair and scalp and the scent is my favorite! "

    Sharon
    California

    ★★★★★

    "I have been using Aveda products off and on for the past 25 years. Every time I smell that fresh bottle of Shampure it brings back a lot of great memories. My hair always looks and feels better when using Aveda."

    BestPensFan
    Waxhaw, NC

    ★★★★★

    "I love everything about this shampoo. It cleans well, doesn't build up, leaves hair light/soft, and smells fantastic. I can't recommend this shampoo enough!"

    Misseskteacher
    Lansing, Michigan

    pairs well with

    BEST SELLER
    RECOMMENDED FOR YOU
    shampure™ nurturing conditioner
    Detangles and provides weightless, long-lasting conditioning.
    CA $14.00 - CA $95.00
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    RECOMMENDED FOR YOU
    shampure™ body lotion
    Calming aromatic body moisturizer.
    CA $11.90 - CA $45.00
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    BEST SELLER
    RECOMMENDED FOR YOU
    damage remedy™ daily hair repair
    Leave-in treatment for instant visible repair and heat protection.
    CA $57.00
    3.4 fl oz/100 ml
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    Frequently Asked Questions

    What is Shampure™ Nurturing Shampoo?

    This daily shampoo gently cleanses and nourishes hair with Abyssinian oil, leaving it soft.

    What hair type is Shampure™ Nurturing Shampoo best for?

    This shampoo is ideal for fine to medium hair types.

    Is Shampure™ Nurturing Shampoo silicone-free?

    Yes, this shampoo is silicone-free.

    Can Shampure™ Nurturing Shampoo be used every day?

    Yes, its gentle and nourishing formula makes it safe for daily hair washing.

    Does Shampure™ Nurturing Shampoo have a scent?

    Yes, this shampoo has our signature calming Pure-Fume™ aroma with 25 pure flower and plant essences including lavender, ylang-ylang, and petitgrain.

    Is Shampure™ Nurturing Shampoo cruelty free & vegan?

    Yes, Aveda products are 100% vegan and cruelty-free, including this shampoo.

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