Shopping Bag
VIEW ( 0 )
BEST SELLER
shampure™ nurturing shampoo
Gentle shampoo cleanses and provides weightless nourishment*, making it perfect for everyday use.
BEST SELLER
shampure™ nurturing shampoo
Gentle shampoo cleanses and provides weightless nourishment*, making it perfect for everyday use.
CA $28.00 8.5 fl oz/250 ml
Save 15% today, 10% ongoing + Free Shipping
Delivery Availability
CANCEL EDIT
Invalid postal code
Get it shipped
Free over CA $65
Same-day delivery
From CA $6
In-store pickup
FREE
See how Same-day delivery and In-store pickup work
DETAILS
shampure™ nurturing shampoo
Keep it simple with shampure™ - a gentle shampoo for everyday use providing weightless nourishment*.• 96% naturally derived.*
• Ideal for light daily cleansing
• Gently cleanses and provides long-lasting nourishment with the help of abyssinian oil.
• Features our signature shampure™ aroma - a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang ylang.
• Best for fine to medium hair types
• Silicone-free technology
*from plants, non-petroleum minerals or water.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
USAGE
Massage into wet hair. Rinse. Follow with shampure™ nurturing conditioner
INGREDIENTS
Ingredients: Water\Aqua\Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (Abyssinian) Seed Oil, Bixa Orellana (Annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (Ci 75120) <ILN45473>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
Travel: 100% post-consumer HDPE. Please recycle.
Retail: 100% post-consumer HDPE. Please recycle.
Litre: 100% post-consumer HDPE. Please recycle.
Retail: 100% post-consumer HDPE. Please recycle.
Litre: 100% post-consumer HDPE. Please recycle.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.
DETAILS
Keep it simple with shampure™ - a gentle shampoo for everyday use providing weightless nourishment*.
• 96% naturally derived.*
• Ideal for light daily cleansing
• Gently cleanses and provides long-lasting nourishment with the help of abyssinian oil.
• Features our signature shampure™ aroma - a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang ylang.
• Best for fine to medium hair types
• Silicone-free technology
*from plants, non-petroleum minerals or water.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
• 96% naturally derived.*
• Ideal for light daily cleansing
• Gently cleanses and provides long-lasting nourishment with the help of abyssinian oil.
• Features our signature shampure™ aroma - a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang ylang.
• Best for fine to medium hair types
• Silicone-free technology
*from plants, non-petroleum minerals or water.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
USAGE
Massage into wet hair. Rinse. Follow with shampure™ nurturing conditioner
INGREDIENTS
Ingredients: Water\Aqua\Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (Abyssinian) Seed Oil, Bixa Orellana (Annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (Ci 75120) <ILN45473>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
Travel: 100% post-consumer HDPE. Please recycle.
Retail: 100% post-consumer HDPE. Please recycle.
Litre: 100% post-consumer HDPE. Please recycle.
Retail: 100% post-consumer HDPE. Please recycle.
Litre: 100% post-consumer HDPE. Please recycle.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.
Top Reviews
"I’ve been using this shampoo since I was in my early 20's. I’m almost 50 now and it’s a staple item in our household. I love how the product gently cleans my hair and scalp and the scent is my favorite!"
Sharon
California
"I have been using Aveda products off and on for the past 25 years. Every time I smell that fresh bottle of Shampure it brings back a lot of great memories. My hair always looks and feels better when using Aveda."
BestPensFan
Waxhaw, NC
"I love everything about this shampoo. It cleans well, doesn’t build up, leaves hair light/soft, and smells fantastic. I can’t recommend this shampoo enough!
Misseskteacher
Lansing, Michigan
pairs well with
- Ask & Answer