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pure abundance™ volumizing shampoo
Volumizing shampoo removes product build-up and excess oil. Soft gel texture transforms into a luxurious lather that enhances volume for fine hair.
NEW
pure abundance™ volumizing shampoo
Volumizing shampoo removes product build-up and excess oil. Soft gel texture transforms into a luxurious lather that enhances volume for fine hair.
CA $42.00 6.7 fl oz/200ml
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FREE FROM: Silicone, Phthalates, Parabens, Mineral oil, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban. SLS/SLES.
DETAILS
pure abundance™ volumizing shampoo
Your hair reaches new heights with this lightweight volumizing shampoo for fine hair. The gentle formula removes product build-up and excess oil with a soft gel texture, and leaves hair 4X more voluminous*.
• 3X shinier hair*
• Reduces breakage by 85%**
SUITABLE FOR
• Formulated for fine hair
• Safe for color-treated hair
AROMA
Featuring Aveda’s own Pure-Fume™ aroma with jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.
WHAT ELSE YOU NEED TO KNOW
Amaranth seed extract
Found in our botanical volumizing blend and distilled to the size of a peptide to ensure efficacy. Evenly plumps hair and reduces surface friction for enhanced volume with natural movement.
• 95% naturally derived***
• Silicone free
• Vegan
• Leaping Bunny Approved
*When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.
**When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair.
***Per ISO Standard 16128. From plant, non-petroleum mineral, and/or water sources.
USAGE
HOW TO USE
Massage Pure Abundance™ Volumizing Shampoo into wet hair. Rinse and repeat as needed. Follow with Volumizing Conditioning Rinse.
REGIMEN
Step 01: Purify with Pure Abundance™ Volumizing Shampoo
Step 02: Volumize with Pure Abundance™ Volumizing Conditioning Rinse
Step 03: Protect with Pure Abundance™ Volumizing Style-Prep
Step 04: Style with Abundant Blowout
Massage Pure Abundance™ Volumizing Shampoo into wet hair. Rinse and repeat as needed. Follow with Volumizing Conditioning Rinse.
REGIMEN
Step 01: Purify with Pure Abundance™ Volumizing Shampoo
Step 02: Volumize with Pure Abundance™ Volumizing Conditioning Rinse
Step 03: Protect with Pure Abundance™ Volumizing Style-Prep
Step 04: Style with Abundant Blowout
INGREDIENTS
Featured Ingredients:
Botanical volumizing blend
Plumps strands from root to tip. Made with certified organic amaranth seed extract sourced from a partner who is committed to making the world a better place with its contributions to community-based philanthropy programs.
Water\Aqua\Eau, Cocamidopropyl Hydroxysultaine, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Sodium Gluconate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Polysorbate 20, Citric Acid, Ammonium Sulfate, Polyquaternium-10, Fragrance (Parfum),* Jasmine Oil/Extract, Cananga Odorata Oil/Extract, Pelargonium Graveolens (Geranium) Flower Oil, Mentha Piperita (Peppermint) Oil, Pogostemon Cablin (Patchouli) Oil, Limonene, Benzyl Benzoate, Geraniol, Eugenol, Linalool, Menthol, Linalyl Acetate, Citronellol, Beta-Caryophyllene, Benzyl Alcohol, Pinene, Geranyl Acetate, Sodium Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid <ILN54465>Botanical volumizing blend
Plumps strands from root to tip. Made with certified organic amaranth seed extract sourced from a partner who is committed to making the world a better place with its contributions to community-based philanthropy programs.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
6.7 fl oz/ 200ml: 100% post-consumer HDPE bottle.
Please recycle whenever possible.
Please recycle whenever possible.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.
DETAILS
Your hair reaches new heights with this lightweight volumizing shampoo for fine hair. The gentle formula removes product build-up and excess oil with a soft gel texture, and leaves hair 4X more voluminous*.
• 3X shinier hair*
• Reduces breakage by 85%**
SUITABLE FOR
• Formulated for fine hair
• Safe for color-treated hair
AROMA
Featuring Aveda’s own Pure-Fume™ aroma with jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.
WHAT ELSE YOU NEED TO KNOW
Amaranth seed extract
Found in our botanical volumizing blend and distilled to the size of a peptide to ensure efficacy. Evenly plumps hair and reduces surface friction for enhanced volume with natural movement.
• 95% naturally derived***
• Silicone free
• Vegan
• Leaping Bunny Approved
*When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.
**When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair.
***Per ISO Standard 16128. From plant, non-petroleum mineral, and/or water sources.
USAGE
HOW TO USE
Massage Pure Abundance™ Volumizing Shampoo into wet hair. Rinse and repeat as needed. Follow with Volumizing Conditioning Rinse.
REGIMEN
Step 01: Purify with Pure Abundance™ Volumizing Shampoo
Step 02: Volumize with Pure Abundance™ Volumizing Conditioning Rinse
Step 03: Protect with Pure Abundance™ Volumizing Style-Prep
Step 04: Style with Abundant Blowout
Massage Pure Abundance™ Volumizing Shampoo into wet hair. Rinse and repeat as needed. Follow with Volumizing Conditioning Rinse.
REGIMEN
Step 01: Purify with Pure Abundance™ Volumizing Shampoo
Step 02: Volumize with Pure Abundance™ Volumizing Conditioning Rinse
Step 03: Protect with Pure Abundance™ Volumizing Style-Prep
Step 04: Style with Abundant Blowout
INGREDIENTS
Featured Ingredients:
Botanical volumizing blend
Plumps strands from root to tip. Made with certified organic amaranth seed extract sourced from a partner who is committed to making the world a better place with its contributions to community-based philanthropy programs.
Water\Aqua\Eau, Cocamidopropyl Hydroxysultaine, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Sodium Gluconate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Polysorbate 20, Citric Acid, Ammonium Sulfate, Polyquaternium-10, Fragrance (Parfum),* Jasmine Oil/Extract, Cananga Odorata Oil/Extract, Pelargonium Graveolens (Geranium) Flower Oil, Mentha Piperita (Peppermint) Oil, Pogostemon Cablin (Patchouli) Oil, Limonene, Benzyl Benzoate, Geraniol, Eugenol, Linalool, Menthol, Linalyl Acetate, Citronellol, Beta-Caryophyllene, Benzyl Alcohol, Pinene, Geranyl Acetate, Sodium Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid <ILN54465>Botanical volumizing blend
Plumps strands from root to tip. Made with certified organic amaranth seed extract sourced from a partner who is committed to making the world a better place with its contributions to community-based philanthropy programs.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
6.7 fl oz/ 200ml: 100% post-consumer HDPE bottle.
Please recycle whenever possible.
Please recycle whenever possible.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.
HOW TO USE
Discover the difference with the Pure Abundance™ collection.
Botanicals in abundance
Peptides from amaranth seed extract — a first in Aveda hair care — penetrate each strand to plump hair evenly from within.
Fresh, floral aroma
Crafted in-house with notes of jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.
pairs well with
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