shop new be curly advanced for coily, curly & wavy hair

NEW be curly advanced

Frizz protection, hydration,
strength and more

Find it all in newly perfected, 93%+ naturally derived* curl and coil care.

*Be curly advanced™ franchise is 93%+ naturally derived per the ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

Shop NEW be curly advanced

shop new be curly advanced for coily, curly & wavy hair

NEW be curly advanced™ 
coil definer gel and curl
enhancer cream

72-hour frizz protection
in high humidity*

Plant-perfected stylers for curls, coils and waves.

*Ex-vivo testing on tresses.

Discover bestsellers

Shop by curly hair type

Discover the right products for your
curly, coily and wavy hair.

Now trending
NEW be curly advanced

Shop Antonia's curly hair essentials

NEW be curly advanced

"I'm a day two and three curly girl now."

ANTONIA GENTRY, ACTOR
Get curl and coil care for real life.

See the difference with
be curly advanced

See the difference when using be curly advanced

MODEL CURL TYPE: 4B/C

Before: Unwashed hair.

After: Results with be curly advanced co-wash, intensive curl perfecting masque, curl perfecting primer, and coil definer gel.

See the difference when using be curly advanced

MODEL CURL TYPE: 3C

Before: Unwashed hair.

After: Results with be curly advanced shampoo, intensive curl perfecting masque, curl perfecting primer, curl enhancer cream and coil definer gel.

Shop nutriplenish hair care

nutriplenish

High-performance hair
treatments powered by
100% vegan nutrition

Not your typical hair hydration.

Shop body, skin and hair


Discover 100% vegan products
for whole body care.

Best for your unique hair type


100% vegan products designed to enhance your hair's natural beauty.

Trending runway
hairstyles.

Shake up your styling routine with Artist-approved looks that put fashion first.

Find a salon to book your next hair colour service

Hair Colour as
limitless as you

Infinite colour possibilities. Expert
artisty. Always 100% vegan.
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purchase.

Personalized Services & Tools


More services, virtual consultations and tools to deliver the personalized products and regimen for you.


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Plant-powered hair care
rooted in nature

*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.