At Aveda, Earth Month is not a trend—it’s a celebration of our guiding principles and mission. It’s also a time when we encourage our community to join our sustainability efforts to better the planet. This year we have several exciting activities in the works that are set to transform lives all around the world. We’re sharing why Earth Month is so close to our heart and how you can empower yourself and others, all April and beyond.
Earth Month at Aveda
Our mission is to care for the Earth which includes those who live in it. The month of April is a chance to reflect on what’s important to us and how these values guide every decision we make.
We don’t consider ourselves just a corporation—we are part of the planet’s ecosystem. Yet the very fact that we are a business makes it our responsibility to use our influence for good. We must set a positive example not just for the world of beauty, but around the world. These are the formative principles that define us:
• The planet is our muse
• Botanicals and science create powerful products
• Vegan formulas rule all
• The wind and sun fuel our factories
• We use recycled plastic for packaging wherever possible
OUR MISSION IN A BOTTLE
Our formulations, ingredient sourcing, manufacturing and packaging are just some of the ways we put our beliefs into practice.
Aveda is 100% vegan, now and forever. In summer 2019, we announced our transition to creating 100% vegan products. While we only used honey and beeswax in a few of our products, making the switch was no easy task. However, we recognized the need to stay true to our planet-first commitment and recreated our iconic products to ensure 100% vegan formulations across the board. We’re proud to deliver high-performance hair care and vegan formulas, proving you don’t need to pick one or the other.
We understand the power and potential of harnessing nature, which is why we aim to use naturally derived ingredients in our formulations whenever possible. In order to do this and respect the environment, we adhere to responsible sourcing practices. This ensures that we harvest plant-based ingredients from renewable plant-based origins—all without negatively impacting the ecosystems from which they are sourced.
RESPONSIBLE MANUFACTURING AND PACKAGING
We are changing the way the world views alternative energy sources. We are proud to be the first beauty company to manufacture products with 100% wind power* through renewable energy credits and carbon offsets. In addition to wind energy, Aveda has also taken major strides in solar power. Nearly 3,000 solar panels make up the 3.6-acre solar array at Aveda HQ in Blaine, MN. This solar energy powers up to 50% of our manufacturing facility’s annual demand and reflects our commitment to renewable energy.
Aveda has also blazed the trail in responsible packaging practices. We were the first beauty company to use 100% post-consumer recycled (PCR) materials in our packaging, and strive to do so wherever possible.
Make Earth Month last a lifetime
This Earth Month, our ethos is clean water: clear mission and our goal is to bring clean water to communities in need around the world. As global citizens, our neighbours span the globe and it’s our responsibility to help them. Included in this community are the 785 million people** who live without clean water. We partnered with charity: water to help provide clean, safe drinking water to those who go without, and made it easy for you to help too.