Did you know that your hair needs UV protection* to stay healthy and hydrated? We’re sharing how the sun’s harsh rays can dry out your strands, and how our nutriplenish™ collection can shield and hydrate your hair all summer and beyond.
UV protection* is dry hair prevention
Protecting hair from the drying effects of the sun is important for everyone and all hair types. Whether you have straight strands, waves, curls or coils, intense UV rays can dehydrate your hair and strip it of moisture. Not only is it important to shield natural hair from drying UV rays, it’s a must for colour-treated hair too. Shielding coloured hair from sun exposure can help preserve your vibrant hue and prevent faded, bleached and brassy strands.
Since the sun is always strong, sun-shielding hair care is a must all year-round too, not just in summer.
How exactly do UV rays cause dry hair?
When the days get warmer, are you often asking yourself “why is my hair so dry”? The answer has to do with your exposure to the sun. The sun’s strong rays can deplete lipids from your hair. Lipids are an essential part of the hair shaft because they coat and protect hair, plus help lock in hydration. When hair loses its natural lipids it also loses moisture. This leaves hair dry and brittle and in serious need of hydration. Luckily, the right nourishing hair care can bring back lush, shiny hair in no time.
Reflect. Protect. Repeat.
How can you create your own sun-shielding regimen? With our 100% vegan nutriplenish™ collection. Our nutriplenish™ leave-in conditioner and NEW daily moisturizing treatment are the ultimate hair styling tools for protecting your hair from the drying effects of the sun. We formulated both with sand ginger, a potent botanical that reflects sunlight off of your hair. This naturally derived UV filter helps keep the sun’s energy from being absorbed by your hair, so you can soak up warmer days, not the sun. Read on below to discover which nutriplenish™ hair protectant is right for you.