Shopping Bag
VIEW ( 0 )
OR
By clicking “Continue with Facebook”, I agree to Aveda’s Terms and Conditions and Privacy Policy.
Trending runway
hairstyles.
Shake up your styling routine with Artist-approved looks that put fashion first.
Aveda Artists' top picks
Great style starts at the scalp.
From braids to sculpted looks, set the tone for healthy hair and high style with scalp solutions refreshing protective mist as used backstage by Aveda Artists to extend styles.
Scalp care and styling essentials
NOW TRENDING
A new way to wear hair color.
Give your candy-colored shades some edge. Go digital with metallic-inspired hues paired with classic cuts.
Pro tip:
“Color really represents one of this season’s strongest trends: the return of embracing all things warm in hair color. Layers of copper of different saturations intertwine with each other to create a multi-faceted look.”
— Ian Michael Black, Global Artistic Director of Hair Color at Aveda
Color care styling essentials
NOW TRENDING
The '90s bob.
Short hair is back! From tousled and textured to sleek, supermodel-esque silhouettes, cropped cuts are having a moment.
Pro tip:
"Use botanical repair™ strengthening overnight serum as a finisher. It gives hair more definition, more shine, and it treats the hair at the same time."
—Antoinette Beenders, Senior Vice President of Global Artistry at Aveda
For '90s-inspired styling
NOW TRENDING
Awe-inspiring braids.
No matter how you wear them, your braids tell a story. Add beads and pops of purple or go for extra-long lengths this season.
Pro tip:
"If I am doing a flat twist or natural set I'll add more nutriplenish™ multi-use hair oil to my hands with every section I take on and work it into the hair as I style."
—Renée Gadar, Global Artistic Director of Texture at Aveda
For your best braids
NOW TRENDING
Textured waves.
A compelling contrast between sleek side parts and full, voluminous curls.
Pro tip:
"No matter the hair type, the volumizing tonic™ is a top choice for me always."
—Jon Reyman, Owner of Spoke and Weal Salon
For defined curls & volume
NOW TRENDING
Contrasting layers.
Color pops and control on top, soft natural textures on the bottom. Opt for contrasting layers and control with control force™ firm hold hair spray.
Pro tip:
“Styling is more relaxed— more tousled waves that mimic natural textures. It’s that 70s feel coming back with a slightly undone look; an S bend in longer layers reminiscent of the icon Jane Birkin.”
—Bea Carmichael, Aveda Global Styling Educator
Prep, style and hold
100% vegan hair color
Trending colors directly from the runway. Discover yours at an Aveda salon.