Now more than ever, in the fight to end breast cancer, hope is at hand. Breast Cancer Awareness Month is dedicated to addressing the most common form of cancer in women worldwide. We think of the women we know and honor the women we don’t, but the road to a cure doesn’t stop here.
Thanks to research, breast cancer mortality rates have decreased by 41% since 1989.1 By contributing to this life-saving research, education and medical services, we can continue to pave the way towards a cure. That’s why every year during the month of October, we help support cruelty-free breast cancer awareness research with our limited-edition hand relief™ moisturizing creme.
This October, our hand relief™ features our signature shampure™ aroma and every time you purchase it, 50% of the purchase price will be donated to support cruelty-free research through the Breast Cancer Research Foundation® (BCRF). Aveda is donating a maximum of $350,000 US to the Breast Cancer Research Foundation®, September 26, 2021 through June 30, 2022, or until supplies last.
Since 2001, we’ve raised close to $6.5 million through the BCRF. This mission of care is at the core of who we are. With every collection we create, we strive to make an impact that goes beyond the bottle, helps protect our planet and cares for all living creatures.
Discover how we’re doubling down on our commitment to this important cause this year and find out how you can get involved.