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    styling / men's styling
    aveda men pure-formance<span class="trade">&trade;</span> thickening paste
    RECOMMENDED FOR YOU

    aveda men pure-formance™ thickening paste

    … Read More

    Instantly thickens hair and adds pliable hold to create any style.
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    Save 10% on refills + free shipping with Auto Replenishment
    2.5 fl oz/75 ml
    • 2.5 fl oz/75 ml CA $42.00

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    Details

    aveda men pure-formance™ thickening paste

    This 91% naturally derived* paste instantly thickens strands for a strong, defined look with the power of botanicals.
    • Amla helps thicken each individual hair strand making hair look and feel thicker from roots to ends
    • provides a highly versatile hold with a natural finish




    *From plants, non-petroleum minerals or water

    People tested

    Usage

    Work a small amount between palms and apply evenly through damp or dry hair.

    Ingredients

    Ingredients: Water\Aqua\Eau, Canola Oil\Huile De Colza, Hydrogenated Castor Oil, Oryza Sativa (Rice) Bran Wax, C14-22 Alcohols, Glycerin, Dimethicone, Jojoba Esters, Peg-40 Hydrogenated Castor Oil, Cetearyl Alcohol, Alcohol Denat., Aluminum Starch Octenylsuccinate, Coco-Glucoside, Emblica Officinalis (Amla) Fruit Extract, Orbignya Oleifera (Babassu) Seed Oil, Boswellia Serrata Extract, Scutellaria Baicalensis Root Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Yeast Extract\Faex\Extrait De Levure, Calophyllum Inophyllum (Tamanu) Seed Oil, Starch Hydroxypropyltrimonium Chloride, Hydrolyzed Algin, Malt Extract, Ursolic Acid, Tocopherol, Glycine Soja (Soybean) Oil, Creatine, Adenosine Phosphate, Acetyl Carnitine Hcl, Glyceryl Stearate, Zea Mays (Corn) Starch, Silica, Pvp, C12-20 Alkyl Glucoside, Peg-100 Stearate, Simethicone, Sodium Chloride, Fragrance (Parfum), Farnesol, Eugenol, Linalool, Citronellol, Citral, Limonene, Benzyl Benzoate, Coumarin, Geraniol, Isoeugenol, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol <ILN42705>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

    Responsible Packaging

    75 ml | 100% post-consumer HDPE jar. Please recycle. Carton is minimum 90% post-consumer recycled fiber. Please recycle.

    Responsible Manufacturing

    First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
    Details

    This 91% naturally derived* paste instantly thickens strands for a strong, defined look with the power of botanicals.
    • Amla helps thicken each individual hair strand making hair look and feel thicker from roots to ends
    • provides a highly versatile hold with a natural finish




    *From plants, non-petroleum minerals or water

    People tested
    Usage
    Work a small amount between palms and apply evenly through damp or dry hair.
    Ingredients
    Ingredients: Water\Aqua\Eau, Canola Oil\Huile De Colza, Hydrogenated Castor Oil, Oryza Sativa (Rice) Bran Wax, C14-22 Alcohols, Glycerin, Dimethicone, Jojoba Esters, Peg-40 Hydrogenated Castor Oil, Cetearyl Alcohol, Alcohol Denat., Aluminum Starch Octenylsuccinate, Coco-Glucoside, Emblica Officinalis (Amla) Fruit Extract, Orbignya Oleifera (Babassu) Seed Oil, Boswellia Serrata Extract, Scutellaria Baicalensis Root Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Yeast Extract\Faex\Extrait De Levure, Calophyllum Inophyllum (Tamanu) Seed Oil, Starch Hydroxypropyltrimonium Chloride, Hydrolyzed Algin, Malt Extract, Ursolic Acid, Tocopherol, Glycine Soja (Soybean) Oil, Creatine, Adenosine Phosphate, Acetyl Carnitine Hcl, Glyceryl Stearate, Zea Mays (Corn) Starch, Silica, Pvp, C12-20 Alkyl Glucoside, Peg-100 Stearate, Simethicone, Sodium Chloride, Fragrance (Parfum), Farnesol, Eugenol, Linalool, Citronellol, Citral, Limonene, Benzyl Benzoate, Coumarin, Geraniol, Isoeugenol, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol <ILN42705>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
    Responsible Packaging
    75 ml | 100% post-consumer HDPE jar. Please recycle. Carton is minimum 90% post-consumer recycled fiber. Please recycle.
    Responsible Manufacturing
    First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
    Aveda is now Bcorp certified

    As a B corp™, we're part of a global community of leaders using business as a force for good.

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    Aveda is Leaping Bunny approved

    We're Leaping Bunny Approved and have been opposed to animal testing since our start in 1978.

    LEARN MORE
    Aveda creates high-performance beauty products responsibly with 100% vegan ingredients

    Aveda creates high-performance beauty products responsibly with 100% vegan ingredients.

    LEARN MORE

    pairs well with

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    damage remedy™ daily hair repair
    leave-in treatment for instant visible repair and heat protection
    CA $52.00
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    • 3.4 fl oz/100 ml CA $52.00

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    aveda men pure-formance™ firm hold gel
    maximum hold and control
    CA $42.00
    5 fl oz/150 ml
    • 5 fl oz/150 ml CA $42.00

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    • PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
    • Pre-order today
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    WATCH OUR HOW-TO

     

     

    3 EASY STYLES.
    1 VERSATILE
    THICKENING PASTE.

    See how easy it is to create 3 different
    hair styles with aveda men pure-formance™
    thickening paste
    —which instantly thickens
    the look of your hair.

     

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