This 91% naturally derived* paste instantly thickens strands for a strong, defined look with the power of botanicals.
• Amla helps thicken each individual hair strand making hair look and feel thicker from roots to ends
• provides a highly versatile hold with a natural finish
*From plants, non-petroleum minerals or water
This 91% naturally derived* paste instantly thickens strands for a strong, defined look with the power of botanicals.
• Amla helps thicken each individual hair strand making hair look and feel thicker from roots to ends
• provides a highly versatile hold with a natural finish
*From plants, non-petroleum minerals or water
THE AVEDA MISSION
Plant infused. Sustainability at heart.
1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
WATCH OUR HOW-TO
3 EASY STYLES.
1 VERSATILE
THICKENING PASTE.
See how easy it is to create 3 different
hair styles with aveda men pure-formance™
thickening paste—which instantly thickens
the look of your hair.
