A lightweight styling gel that earns its spot in your grooming routine. Whatever that looks like today.
• Provides maximum hold, control, definition, and shine
• No buildup or flaking

AROMA
Featuring a rich, spicy Pure-Fume™ aroma with lemon, spearmint, vetiver, and lavender essential oils, and other pure flower and plant essences.

WHAT ELSE YOU NEED TO KNOW
• 93% naturally derived^*
• Approved by Cruelty Free International
• Vegan

_{*Per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.}

Work small amount between palms. Apply evenly through damp hair and allow to dry naturally.

YOUR REGIMEN
Step 01: Cleanse with Pure-Formance™ Men Shampoo
Step 02: Condition with Pure-Formance™ Men Conditioner
Step 03: Style with Pure-Formance™ Men Firm Hold Gel or Thickening Paste

Ingredients: Water\Aqua\Eau, Pvp, Glycerin, Alcohol Denat., Vp/Va Copolymer, Acrylates/Beheneth-25 Methacrylate Copolymer, Phenoxyethanol, Peg-40 Hydrogenated Castor Oil, Tromethamine, Cinnamidopropyltrimonium Chloride, Hydroxypropyl Guar, Sodium Gluconate, Fragrance (Parfum), Helianthus Annuus (Sunflower) Seed Oil, Glycyrrhiza Inflata Root Extract, Hydrolyzed Algin, Tocopherol, Yeast Extract\Faex\Extrait De Levure, Ethylhexylglycerin, Laurtrimonium Chloride, Ursolic Acid, Limonene, Linalool, Citronellol, Geraniol, Benzyl Benzoate, Farnesol, Citral, Benzoic Acid, Dehydroacetic Acid <ILN50693>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Post-consumer recycled HDPE tube.

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.