Keep it simple with Shampure™ - a gentle shampoo for everyday use providing weightless nourishment.

BENEFITS
• Calming Shampure™ aroma
• Gently cleanses and provides long-lasting nourishment with the help of abyssinian oil
• Silicone-free technology

SUITABLE FOR
• Ideal for light daily cleansing
• Best for fine to medium hair types

AROMA
Featuring our signature calming Pure-Fume™ aroma with 25 pure flower and plant essences, including certified organic lavender, petitgrain, and ylang-ylang. An aroma designed to inspire a sense of serenity and emotional balance.
• Lavender: One of the most studied calming aromas; helps promote feelings of comfort and serenity.
• Petitgrain: Widely recognized as soothing to the senses, imparting a sense of calm and balance.

WHAT ELSE YOU NEED TO KNOW
Our aromas are functional fragrances and free of synthetics. They're crafted by our own Pure-Fumers™ out of pure flower and plant essences, using the same principles of creative perfumery as our founder.
• 96% naturally derived^*
• Approved by Cruelty Free International
• Vegan

_{*Per ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.}

HOW TO USE
1. Massage into wet hair.
2. Rinse.
3. Follow with Shampure™ Nurturing Conditioner.

Ingredients: Water\Aqua\Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (Abyssinian) Seed Oil, Bixa Orellana (Annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (Ci 75120) <ILN45473>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Post-consumer HDPE bottle. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda's primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.