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Be Curly Advanced™ Shampoo
Creamy, sulfate-free shampoo removes buildup without stripping hair and moisturizes curls, coils, and waves.
BEST SELLER
Be Curly Advanced™ Shampoo
Creamy, sulfate-free shampoo removes buildup without stripping hair and moisturizes curls, coils, and waves.
CA $47.00 8.3 fl oz/250 ml
Save 15% today, 10% ongoing + Free Shipping
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FREE FROM: Animal Derived Ingredients, Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral Oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates Or Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) Or Sulfate Cleansers
DETAILS
Be Curly Advanced™ Shampoo
This creamy shampoo is formulated with a powerful vegan peptide blend that helps fortify naturally fragile curls and coils. (Because strength is essential to caring for your unique curl pattern.) It’s also made with kokum seed butter, which deeply nourishes hair and provides slip while you’re detangling.Curly, coily, and wavy wash day routines begin here.
BENEFITS
• Removes impurities and product buildup from hair and scalp
• Moisturizes, improves manageability, and enhances shine
• Curl pattern looks healthier and more defined after one wash*
• Reduces frizz for 48 hours*
• Protects against humidity and instantly reduces frizz*
SUITABLE FOR
• All hair types (fine, medium, and thick)
• Curly (3A – 3C), coily (4A – 4C), and wavy (2A – 2C) curl types
AROMA
Featuring our own refreshing, citrusy Pure-Fume™ aroma with certified organic lemon, bergamot, orange, and other pure flower and plant essences.
WHAT ELSE YOU NEED TO KNOW
We developed and tested Be Curly Advanced™ in close partnership with our expert team of texture stylists. The entire routine is 100% vegan, 93%+ naturally derived**, and made with ingredients that have been consciously amplified to benefit your hair texture’s specific needs. This is care, created for every dimension of curls, coils, and waves.
• Sulfate cleanser free
• 94% naturally derived**
• Approved by Cruelty Free International
• Vegan
*Ex-vivo testing on tresses when used with Be Curly Advanced™ Conditioner.
**Be Curly Advanced™ franchise is 93%+ naturally derived per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.
***Per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.
USAGE
HOW TO USE
Massage Be Curly Advanced™ Shampoo into wet hair and scalp. Rinse and follow with Be Curly Advanced™ Conditioner or Intensive Curl Perfecting Masque.
YOUR REGIMEN
Coils and tight curls
Step 01: Cleanse with Be Curly Advanced™ Shampoo
Step 02: Condition with Be Curly Advanced™ Conditioner
Step 03: Prep with Be Curly Advanced™ Curl Perfecting Primer
Step 04: Style with Be Curly Advanced™ Coil Definer Gel
Depending on individual hair needs, use Be Curly Advanced™ Co-Wash between wash days in place of Be Curly Advanced™ Shampoo. For deep conditioning, swap Be Curly Advanced™ Conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days.
Wavy and loosely curly hair
Step 01: Cleanse with Be Curly Advanced™ Shampoo
Step 02: Condition with Be Curly Advanced™ Conditioner
Step 03: Prep with Be Curly Advanced™ Curl Perfecting Primer
Step 04: Style with Be Curly Advanced™ Curl Enhancer Cream
Swap Be Curly Advanced™ Conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days, depending on individual hair needs.
Massage Be Curly Advanced™ Shampoo into wet hair and scalp. Rinse and follow with Be Curly Advanced™ Conditioner or Intensive Curl Perfecting Masque.
YOUR REGIMEN
Coils and tight curls
Step 01: Cleanse with Be Curly Advanced™ Shampoo
Step 02: Condition with Be Curly Advanced™ Conditioner
Step 03: Prep with Be Curly Advanced™ Curl Perfecting Primer
Step 04: Style with Be Curly Advanced™ Coil Definer Gel
Depending on individual hair needs, use Be Curly Advanced™ Co-Wash between wash days in place of Be Curly Advanced™ Shampoo. For deep conditioning, swap Be Curly Advanced™ Conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days.
Wavy and loosely curly hair
Step 01: Cleanse with Be Curly Advanced™ Shampoo
Step 02: Condition with Be Curly Advanced™ Conditioner
Step 03: Prep with Be Curly Advanced™ Curl Perfecting Primer
Step 04: Style with Be Curly Advanced™ Curl Enhancer Cream
Swap Be Curly Advanced™ Conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days, depending on individual hair needs.
INGREDIENTS
Featured Ingredients:
Vegan curl-strengthening peptide
Our powerful peptide blend is derived from hydrolyzed pea and vegetable proteins to help strengthen naturally fragile curls, coils, and waves. A low molecular weight peptide allows it to penetrate and fortify vulnerable strands from the inside. The total essential amino acids: 17.
Kokum seed butter
Deeply nourishes and conditions while providing slip and detangling, helping to reduce breakage of curls, coils, and waves.Our kokum seed butter is a recovered ingredient from the Garcinia Indica juice industry. Instead of immediately being disposed of, the kernels — a by-product of the juicing process — are extracted to obtain the kokum seed butter.
Water\Aqua\Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate <ILN52341>Vegan curl-strengthening peptide
Our powerful peptide blend is derived from hydrolyzed pea and vegetable proteins to help strengthen naturally fragile curls, coils, and waves. A low molecular weight peptide allows it to penetrate and fortify vulnerable strands from the inside. The total essential amino acids: 17.
Kokum seed butter
Deeply nourishes and conditions while providing slip and detangling, helping to reduce breakage of curls, coils, and waves.Our kokum seed butter is a recovered ingredient from the Garcinia Indica juice industry. Instead of immediately being disposed of, the kernels — a by-product of the juicing process — are extracted to obtain the kokum seed butter.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.
DETAILS
This creamy shampoo is formulated with a powerful vegan peptide blend that helps fortify naturally fragile curls and coils. (Because strength is essential to caring for your unique curl pattern.) It’s also made with kokum seed butter, which deeply nourishes hair and provides slip while you’re detangling.
Curly, coily, and wavy wash day routines begin here.
BENEFITS
• Removes impurities and product buildup from hair and scalp
• Moisturizes, improves manageability, and enhances shine
• Curl pattern looks healthier and more defined after one wash*
• Reduces frizz for 48 hours*
• Protects against humidity and instantly reduces frizz*
SUITABLE FOR
• All hair types (fine, medium, and thick)
• Curly (3A – 3C), coily (4A – 4C), and wavy (2A – 2C) curl types
AROMA
Featuring our own refreshing, citrusy Pure-Fume™ aroma with certified organic lemon, bergamot, orange, and other pure flower and plant essences.
WHAT ELSE YOU NEED TO KNOW
We developed and tested Be Curly Advanced™ in close partnership with our expert team of texture stylists. The entire routine is 100% vegan, 93%+ naturally derived**, and made with ingredients that have been consciously amplified to benefit your hair texture’s specific needs. This is care, created for every dimension of curls, coils, and waves.
• Sulfate cleanser free
• 94% naturally derived**
• Approved by Cruelty Free International
• Vegan
*Ex-vivo testing on tresses when used with Be Curly Advanced™ Conditioner.
**Be Curly Advanced™ franchise is 93%+ naturally derived per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.
***Per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.
Curly, coily, and wavy wash day routines begin here.
BENEFITS
• Removes impurities and product buildup from hair and scalp
• Moisturizes, improves manageability, and enhances shine
• Curl pattern looks healthier and more defined after one wash*
• Reduces frizz for 48 hours*
• Protects against humidity and instantly reduces frizz*
SUITABLE FOR
• All hair types (fine, medium, and thick)
• Curly (3A – 3C), coily (4A – 4C), and wavy (2A – 2C) curl types
AROMA
Featuring our own refreshing, citrusy Pure-Fume™ aroma with certified organic lemon, bergamot, orange, and other pure flower and plant essences.
WHAT ELSE YOU NEED TO KNOW
We developed and tested Be Curly Advanced™ in close partnership with our expert team of texture stylists. The entire routine is 100% vegan, 93%+ naturally derived**, and made with ingredients that have been consciously amplified to benefit your hair texture’s specific needs. This is care, created for every dimension of curls, coils, and waves.
• Sulfate cleanser free
• 94% naturally derived**
• Approved by Cruelty Free International
• Vegan
*Ex-vivo testing on tresses when used with Be Curly Advanced™ Conditioner.
**Be Curly Advanced™ franchise is 93%+ naturally derived per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.
***Per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.
USAGE
HOW TO USE
Massage Be Curly Advanced™ Shampoo into wet hair and scalp. Rinse and follow with Be Curly Advanced™ Conditioner or Intensive Curl Perfecting Masque.
YOUR REGIMEN
Coils and tight curls
Step 01: Cleanse with Be Curly Advanced™ Shampoo
Step 02: Condition with Be Curly Advanced™ Conditioner
Step 03: Prep with Be Curly Advanced™ Curl Perfecting Primer
Step 04: Style with Be Curly Advanced™ Coil Definer Gel
Depending on individual hair needs, use Be Curly Advanced™ Co-Wash between wash days in place of Be Curly Advanced™ Shampoo. For deep conditioning, swap Be Curly Advanced™ Conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days.
Wavy and loosely curly hair
Step 01: Cleanse with Be Curly Advanced™ Shampoo
Step 02: Condition with Be Curly Advanced™ Conditioner
Step 03: Prep with Be Curly Advanced™ Curl Perfecting Primer
Step 04: Style with Be Curly Advanced™ Curl Enhancer Cream
Swap Be Curly Advanced™ Conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days, depending on individual hair needs.
Massage Be Curly Advanced™ Shampoo into wet hair and scalp. Rinse and follow with Be Curly Advanced™ Conditioner or Intensive Curl Perfecting Masque.
YOUR REGIMEN
Coils and tight curls
Step 01: Cleanse with Be Curly Advanced™ Shampoo
Step 02: Condition with Be Curly Advanced™ Conditioner
Step 03: Prep with Be Curly Advanced™ Curl Perfecting Primer
Step 04: Style with Be Curly Advanced™ Coil Definer Gel
Depending on individual hair needs, use Be Curly Advanced™ Co-Wash between wash days in place of Be Curly Advanced™ Shampoo. For deep conditioning, swap Be Curly Advanced™ Conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days.
Wavy and loosely curly hair
Step 01: Cleanse with Be Curly Advanced™ Shampoo
Step 02: Condition with Be Curly Advanced™ Conditioner
Step 03: Prep with Be Curly Advanced™ Curl Perfecting Primer
Step 04: Style with Be Curly Advanced™ Curl Enhancer Cream
Swap Be Curly Advanced™ Conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days, depending on individual hair needs.
INGREDIENTS
Featured Ingredients:
Vegan curl-strengthening peptide
Our powerful peptide blend is derived from hydrolyzed pea and vegetable proteins to help strengthen naturally fragile curls, coils, and waves. A low molecular weight peptide allows it to penetrate and fortify vulnerable strands from the inside. The total essential amino acids: 17.
Kokum seed butter
Deeply nourishes and conditions while providing slip and detangling, helping to reduce breakage of curls, coils, and waves.Our kokum seed butter is a recovered ingredient from the Garcinia Indica juice industry. Instead of immediately being disposed of, the kernels — a by-product of the juicing process — are extracted to obtain the kokum seed butter.
Water\Aqua\Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate <ILN52341>Vegan curl-strengthening peptide
Our powerful peptide blend is derived from hydrolyzed pea and vegetable proteins to help strengthen naturally fragile curls, coils, and waves. A low molecular weight peptide allows it to penetrate and fortify vulnerable strands from the inside. The total essential amino acids: 17.
Kokum seed butter
Deeply nourishes and conditions while providing slip and detangling, helping to reduce breakage of curls, coils, and waves.Our kokum seed butter is a recovered ingredient from the Garcinia Indica juice industry. Instead of immediately being disposed of, the kernels — a by-product of the juicing process — are extracted to obtain the kokum seed butter.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.
Top Reviews
"It smells wonderful and makes my hair feel very clean. With combination of the conditioner I do not have any frizz during these hot humid months!"
Martha C
USA
"My curls are better than ever! More definition, softer & a great new scent."
Marl
Canada
"It easily detangles my hair and leaves my curls soft and smooth. Be Curly Advance successfully cleans my hair leaving it light, detangled, and smooth."
Silkylady
Chicago
