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90% naturally derived* multi-benefit blow-dry primer cuts blow dry time, leaving hair perfectly primed for styling:
• Naturally derived* lactic acid from sugar beets helps smooth and seals the cuticle allowing for enhanced fiber separation, increasing air flow around the fibers to help decrease dry time
• A blend with coconut-derived conditioner reduces breakage from blow drying by 93%**
• A blend with corn-derived humectant moisturizes hair to help protect against thermal damage from blow dryer heat
*From plants, non-petroleum minerals or water
**Based on a repeat grooming study with a blow dryer versus non-conditioning shampoo alone
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
90% naturally derived* multi-benefit blow-dry primer cuts blow dry time, leaving hair perfectly primed for styling:
• Naturally derived* lactic acid from sugar beets helps smooth and seals the cuticle allowing for enhanced fiber separation, increasing air flow around the fibers to help decrease dry time
• A blend with coconut-derived conditioner reduces breakage from blow drying by 93%**
• A blend with corn-derived humectant moisturizes hair to help protect against thermal damage from blow dryer heat
*From plants, non-petroleum minerals or water
**Based on a repeat grooming study with a blow dryer versus non-conditioning shampoo alone
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
