A daily deep cleansing shampoo. Takes away product build-up and debris.

BENEFITS
• Restores softness and shine
• Promotes healthy-looking, clean hair

SUITABLE FOR
• Excellent for textured hair

AROMA
Featuring our signature Refreshing Pure-Fume™ aroma with jasmine, rose, certified organic clove. Our signature Pure-Fume™ that feels vibrant and alive.

WHAT ELSE YOU NEED TO KNOW
Our aromas are functional fragrances created for mind and spirit and free of synthetic fragrances. They’re crafted by our own Pure-Fumers™ out of pure flower and plant essences, using the same principles of creative perfumery as our founder.
• Approved by Cruelty Free International
• Vegan

HOW TO USE
1.Massage into wet hair and scalp.
2. Rinse and follow with Brilliant™ Shine Boosting Conditioner.

Ingredients: Water\Aqua\Eau, Ammonium Lauryl Sulfate, Cocamidopropyl Hydroxysultaine, Salicylic Acid, Sodium Chloride, Polyquaternium-4, Ammonium Sulfate, Sodium Hydroxide, Citric Acid, Fragrance (Parfum), Limonene, Eugenol, Linalool, Hydroxycitronellal, Geraniol, Pogostemon Cablin (Patchouli) Oil, Cananga Odorata Oil/Extract, Pinene, Beta-Caryophyllene, Citronellol, Sodium Phytate, Phenoxyethanol, Benzoic Acid, Potassium Sorbate <ILN56213>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

100% post-consumer recycled HDPE bottle. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.