A plant-powered^* shampoo that fits your grooming routine. Anytime, anywhere.
• Cleanses scalp and hair
• Refreshes and revives
• Lightweight

AROMA
Featuring a Pure-Fume™ aroma made with pure flower and plant essences.

WHAT ELSE YOU NEED TO KNOW
• 96% naturally derived^*
• Approved by Cruelty Free International
• Vegan

_{*Per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.}

Massage Pure-Formance™ Men Shampoo into wet hair and scalp. Rinse well.Follow with Pure-Formance™ Men Conditioner.

YOUR REGIMEN
Step 01: Cleanse with Pure-Formance™ Men Shampoo
Step 02: Condition with Pure-Formance™ Men Conditioner
Step 03: Style with Pure-Formance™ Men Pomade

Ingredients: Water\Aqua\Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Babassuamidopropyl Betaine, Cetyl Alcohol, Sodium Chloride, Calophyllum Inophyllum (Tamanu) Seed Oil, Glycyrrhiza Inflata Root Extract, Sodium Gluconate, Hydrolyzed Algin, Glycerin, Yeast Extract\Faex\Extrait De Levure, Dehydroxanthan Gum, Capryloyl Glycine, Polyquaternium-10, Polysorbate 20, Stearic Acid, Ursolic Acid, Sodium Lauroyl Lactylate, Fragrance (Parfum), Geraniol, Linalool, Limonene, Citronellol, Sorbic Acid, Sodium Benzoate, Phenoxyethanol <ILN50003>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Post-consumer recycled bottle. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.