Plant beauty
in the world
Caring for the planet is at the
heart of our mission.
Discover how we do it.
The Aveda Way
Responsible
Packaging
We want you to feel good about what's in your shower. Our vision is to lead the beauty industry with sustainable, aspirational packaging.
Social
Responsibility
We’ve raised $60M for environmental initiatives since 1999. We’ve partnered with charity: water to provide clean water to communities in India, Nepal, Madagascar and Ethiopia — all countries where we source ingredients.
OUR GOAL:
Through our annual Earth Month efforts, we hope to raise $25 million through 2021 to support our partners in providing clean water access, sanitation and hygiene around the world.
Responsible
Manufacturing
We want you to feel good about what's in your shower. Our vision is to lead the beauty industry with sustainable, aspirational packaging.
Responsible
Sourcing
Our vision is to be a champion for the earth — protecting land and clean water, human health and rights.
HOW WE DO IT:
90% of our botanical active ingredients are traceable to their country of origin, from soil to bottle.
Alongside our nonprofit partners on the ground, we help create jobs and income in the communities we source from, teaching their people sustainable farming techniques and helping them provide for their families — giving them a better life.
Ingredients
It’s what’s inside that counts. That’s why we work tirelessly to bring you the best products possible.