A lightweight liquid pomade that earns its spot in your grooming routine. Whatever that looks like today.
• Provides light hold and control
• Hair maintains natural movement
• Shiny finish

AROMA
Featuring our own rich, spicy Pure-Fume™ aroma with lemon, spearmint, vetiver, and lavender essential oils, and other pure flower and plant essences.

WHAT ELSE YOU NEED TO KNOW
• 94% naturally derived^*
• Approved by Cruelty Free International
• Vegan

_{*Per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.}

Shake well. Work moderate amount between palms. Apply evenly through damp or dry hair.

YOUR REGIMEN
Step 01: Cleanse with Pure-Formance™ Men Shampoo
Step 02: Condition with Pure-Formance™ Men Conditioner
Step 03: Style with Pure-Formance™ Men Liquid Pomade or Grooming Cream

Ingredients: Water\Aqua\Eau, Glycerin, Alcohol Denat., Methyl Gluceth-10, Caprylyl Glycol, Glycyrrhiza Inflata Root Extract, Calophyllum Inophyllum Seed Oil, Hydrolyzed Algin, Guar Hydroxypropyltrimonium Chloride, Ursolic Acid, Yeast Extract\Faex\Extrait De Levure, Dicetyldimonium Chloride, Decyl Glucoside, Peg-40 Hydrogenated Castor Oil, Polyquaternium-4, Polyquaternium-11, Isopropyl Alcohol, Sodium Chloride, Fragrance (Parfum), Limonene, Linalool, Geraniol, Citronellol, Isoeugenol, Farnesol, Eugenol, Citral, Coumarin, Benzyl Benzoate, Phenoxyethanol <ILN50692>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Post-consumer recycled bottle. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.