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hair care / shampoo

invati advanced™ exfoliating shampoo rich

94% naturally derived* nourishing shampoo gently exfoliates and renews the scalp while delivering a soft, smooth and nourished afterfeel. Creates an optimal foundation for thicker, fuller hair.

ideal for medium to thick hair; normal to dry scalp

Same great formula as invati advanced exfoliating shampoo; new name!

*From plants, non-petroleum minerals or water.

FREE FROM: Parabens, Mineral Oil, Petrolatum, Formaldehyde, Animal Ingredients, Synthetic Fragrance & Gluten
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Details

invati advanced™ exfoliating shampoo rich

Nourishing shampoo gently exfoliates and renews the scalp.
• Reduces hair loss by 53%* when used as part of the invati advanced™ 3-step system
• 4 out of 5 women say their hair looks and feels thicker and fuller**
• Formulated for medium to thick thinning hair, and normal to dry scalp types
• Formulated with 10X more conditioning agents*** for added nourishment
• Wintergreen-derived salicylic acid helps remove build-up that can clog pores
• A blend of Ayurvedic herbs including ginseng and certified organic turmeric invigorate the scalp when massaged in
• Delivers a soft, smooth and nourished afterfeel
• Sulfate cleanser-free formula with low lather
• Color safe

Winner of Harper’s Bazaar ‘Best Thickening Shampoo’ 2019

SHAPE Editor's Pick for Best Exfoliating Shampoo for Thinning Hair

Save money and save plastic when you buy a litre.
• litres cost 20% less per ounce.†
• litres use up to 28% less plastic.†

FREE FROM:
Parabens
Mineral Oil
Petrolatum
Formaldehyde
Animal Ingredients
Synthetic Fragrance
Gluten

Aveda's own pure-fume™ aroma with certified organic lavender, rosemary, geranium, vanilla and other pure flower and plant essences.

Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

*Due to breakage from brushing, after using the invati advanced™ system for 12 weeks.
**In a 12-week consumer study of 104 women using the invati advanced™ system.
***When compared with invati advanced™ exfoliating shampoo: light.
†Due to buying one litre (33.8 oz) bottle versus the equivalent product in standard-size bottles or tubes.

Usage

Massage into wet hair and scalp. Rinse. Follow with invati advanced™ thickening conditioner and scalp revitalizer

TIP: Use the invati advanced™ intensive hair and scalp masque in place of the invati advanced™ thickening conditioner on days you need a little extra nourishment for your hair and scalp.

Ingredients

Ingredients: Water\Aqua\Eau, Sodium Lauroyl Methyl Isethionate, Sodium Chloride, Methyl Soyate, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Propanediol, Curcuma Longa (Turmeric) Root Extract, Panax Ginseng (Ginseng) Root Extract, Emblica Officinalis Fruit (Amla) Extract, Lauric Acid, Glyceryl Caprylate, Lactic Acid, Sodium Laurate, Methyl Trimethicone, Arginine, Salicylic Acid, Acetyl Carnitine Hcl, Sodium Gluconate, Acrylates/Dimethicone Copolymer, Guar Hydroxypropyltrimonium Chloride, Malt Extract, Adenosine Phosphate, Creatine, Yeast Extract\Faex\Extrait De Levure, Caffeine, Dimethicone Peg-8 Polyacrylate, Polyglyceryl-10 Laurate, Fragrance (Parfum), Linalool, Eugenol, Geraniol, Citronellol, Citral, Benzyl Benzoate, Limonene, Potassium Sorbate, Phenoxyethanol <ILN42803>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Responsible Packaging

1.7 fl oz/50 ml | 100% post-consumer HDPE bottle and cap. Please recycle.
6.7 fl oz/200 ml | 100% post-consumer HDPE bottle and cap. Please recycle.
33.8 fl oz/1 litre | 100% post-consumer HDPE bottle and cap. Please recycle.

Responsible Manufacturing

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
Details

Nourishing shampoo gently exfoliates and renews the scalp.
• Reduces hair loss by 53%* when used as part of the invati advanced™ 3-step system
• 4 out of 5 women say their hair looks and feels thicker and fuller**
• Formulated for medium to thick thinning hair, and normal to dry scalp types
• Formulated with 10X more conditioning agents*** for added nourishment
• Wintergreen-derived salicylic acid helps remove build-up that can clog pores
• A blend of Ayurvedic herbs including ginseng and certified organic turmeric invigorate the scalp when massaged in
• Delivers a soft, smooth and nourished afterfeel
• Sulfate cleanser-free formula with low lather
• Color safe

Winner of Harper’s Bazaar ‘Best Thickening Shampoo’ 2019

SHAPE Editor's Pick for Best Exfoliating Shampoo for Thinning Hair

Save money and save plastic when you buy a litre.
• litres cost 20% less per ounce.†
• litres use up to 28% less plastic.†

FREE FROM:
Parabens
Mineral Oil
Petrolatum
Formaldehyde
Animal Ingredients
Synthetic Fragrance
Gluten

Aveda's own pure-fume™ aroma with certified organic lavender, rosemary, geranium, vanilla and other pure flower and plant essences.

Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

*Due to breakage from brushing, after using the invati advanced™ system for 12 weeks.
**In a 12-week consumer study of 104 women using the invati advanced™ system.
***When compared with invati advanced™ exfoliating shampoo: light.
†Due to buying one litre (33.8 oz) bottle versus the equivalent product in standard-size bottles or tubes.

Usage
Massage into wet hair and scalp. Rinse. Follow with invati advanced™ thickening conditioner and scalp revitalizer

TIP: Use the invati advanced™ intensive hair and scalp masque in place of the invati advanced™ thickening conditioner on days you need a little extra nourishment for your hair and scalp.
Ingredients
Ingredients: Water\Aqua\Eau, Sodium Lauroyl Methyl Isethionate, Sodium Chloride, Methyl Soyate, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Propanediol, Curcuma Longa (Turmeric) Root Extract, Panax Ginseng (Ginseng) Root Extract, Emblica Officinalis Fruit (Amla) Extract, Lauric Acid, Glyceryl Caprylate, Lactic Acid, Sodium Laurate, Methyl Trimethicone, Arginine, Salicylic Acid, Acetyl Carnitine Hcl, Sodium Gluconate, Acrylates/Dimethicone Copolymer, Guar Hydroxypropyltrimonium Chloride, Malt Extract, Adenosine Phosphate, Creatine, Yeast Extract\Faex\Extrait De Levure, Caffeine, Dimethicone Peg-8 Polyacrylate, Polyglyceryl-10 Laurate, Fragrance (Parfum), Linalool, Eugenol, Geraniol, Citronellol, Citral, Benzyl Benzoate, Limonene, Potassium Sorbate, Phenoxyethanol <ILN42803>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
Responsible Packaging
1.7 fl oz/50 ml | 100% post-consumer HDPE bottle and cap. Please recycle.
6.7 fl oz/200 ml | 100% post-consumer HDPE bottle and cap. Please recycle.
33.8 fl oz/1 litre | 100% post-consumer HDPE bottle and cap. Please recycle.
Responsible Manufacturing
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.


THE AVEDA MISSION

Plant infused. Sustainability at heart.

Aveda is 100% vegan, cruelty-free, wind & solar powered manufacturing, pioneer in 100% PCR bottles & 90% naturally derived hair

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.

pairs well with

invati advanced™ thickening conditioner
instantly thickens with fullness that lasts all day
CA $16.00 - CA $201.00
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invati advanced™ scalp revitalizer
Reduces hair loss* to help keep the hair you have longer

*Due to breakage from brushing, after using the invati advanced™ system for 12 weeks.
CA $26.00 - CA $134.00
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invati advanced™ intensive hair and scalp masque
nourish the scalp; thicken, strengthen and hydrate thinning hair
CA $16.00 - CA $61.00
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How to choose an invati advanced shampoo

WATCH THE VIDEO
 

How to choose an invati advanced™ shampoo for medium to thick hair
 

Determine which invati advanced™ exfoliating shampoo is ideal for you if you have medium to thick hair and/or normal to dry scalp.
 

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Shop invati advanced exfoliating shampoo: light

Exfoliate & Purify

invati advanced™
exfoliating shampoo: light
With micellar cleansing and lots of lather; formulated to be weightless. Ideal for fine hair; normal to oily scalp. 

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Shop invati advanced exfoliating shampoo: rich

Exfoliate & Nourish

invati advanced™
exfoliating shampoo: rich
With 10x more conditioning ingredients.* Ideal for medium to thick hair; normal to dry scalp. 

SHOP NOW

*When compared with invati advanced™ exfoliating shampoo: light.

invati advanced may be right for you if you are concerned about thinning hair or if you're experiencing hair loss due to scalp-p
invati advanced™
may be right for you if:
You're concerned about thinning hair - or you're experiencing hair loss due to breakage from scalp-pulling styles (such as tight braids, ponytails, or extensions), aging or post-pregnancy

Full results in just 12 weeks 

Research shows that repetition helps you form a new routine, so if you really want thick, full hair, commit to using invati advanced™ daily. Soon it will become a regular part of your regimen—and you'll have the hair you seek.

Take our hair & scalp check quiz to find a customize hair regimen just for you

CUSTOMIZE YOUR HAIRCARE
 

Hair & Scalp Check

By understanding your unique hair needs we can provide a custom set of recommended products, styling how-to's and salon services for your next appointment.

START QUIZ
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