FOR PROFESSIONALS
Find Stores & Salons
Join A+ Rewards
cart 0
cart 0
Hello
Sign in | Create Account
Join A+ Rewards My Account | Sign Out
cart 0
Join A+ Rewards Sign in My Account Find Stores & Salons
Need Help? Orders, Returns / Exchange, Shipping & More
English
Shopping Bag
( 0 )
VIEW
Get our limited edition tote for $10 with $100+ orders
Free shipping on $65+ orders
Shop a selection of products specifically formulated for those with wavy hair.

Wavy Hair (2A - 2C)

Take care of wavy hair with plant-powered styling creams, treatments and more.

Best For Natural Texture

NEW
be curly advanced™ shampoo
Conditions and gently cleanses curls and coils between wash days without stripping.
Earn CA $47.00
8.3 fl oz / 250 ml
Add to Bag
NEW
be curly advanced™ conditioner
Moisturizes, detangles and protects curls, coils and waves from humidity.
Earn CA $54.00
8.3 fl oz / 250 ml
Add to Bag
NEW
be curly advanced™ intensive curl perfecting masque
Smooths, deeply conditions and adds shine to curls, coils and waves
Earn CA $84.00

  • 6.7 fl oz / 200 ml CA $84.00

  • .85 fl oz / 25 ml - travel size CA $19.00

 Add to Bag
NEW
be curly advanced™ curl perfecting primer
Preps curls, coils and waves for styling products and protects hair from the drying effects of the sun.
Earn CA $54.00
6.7 fl oz / 200 ml
Add to Bag
NEW
be curly advanced™ curl enhancer cream
Protects curls and waves from frizz in high humidity, hydrates and adds shine.
Earn CA $47.00

  • 6.7 fl oz / 200 ml CA $47.00

  • 1.4 fl oz / 40 ml - travel size CA $19.00

 Add to Bag
texture tonic
define and enhance natural texture, create piecey definition
Earn CA $42.00
4.2 fl oz/125 ml
Add to Bag
volumizing tonic™
styling spray adds volume to thin, fine and medium hair
Earn CA $42.00

  • 1.4 fl oz/40 ml - travel size CA $17.00

  • 3.4 fl oz/100 ml CA $42.00

 Add to Bag

Best for Smooth Styling

scalp solutions balancing shampoo
Gentle shampoo instantly removes pollution and build-up from hair and scalp.
Earn CA $50.00

  • 1.7 fl oz/50 ml - travel size CA $19.00

  • 6.7 fl oz/200 ml CA $50.00

 Add to Bag
scalp solutions replenishing conditioner
Replenishes, hydrates and softens hair and scalp.
Earn CA $57.00
6.7 fl oz/200 ml
Add to Bag
nutriplenish™ treatment masque light moisture
lightweight superfood-infused hydration masque hydrates, treats and replenishes moisture
Earn CA $68.00

  • .85 fl oz/25 ml - travel size CA $19.00

  • 5 fl oz/150 ml CA $68.00

 Add to Bag
BEST SELLER
nutriplenish™ leave-in conditioner
no rinse leave-in hydrates and replenishes hair for 72 hours
Earn CA $57.00

  • 1 fl oz/30 ml - travel size CA $19.00

  • 6.7 fl oz/200 ml CA $57.00

 Add to Bag
nutriplenish™ styling treatment foam
soft-hold, multi-benefit styling foam with nutrient-powered hydration
Earn CA $49.00
6.7 fl oz/200 ml
Add to Bag

Strength & Repair

BEST SELLER
botanical repair™ strengthening shampoo
gently cleanses, helps strengthen and repair
Earn CA $50.00

  • 1.7 fl oz/50 ml - travel size CA $19.00

  • 6.7 fl oz/200 ml CA $50.00

  • 33.8 fl oz/1 litre CA $188.00

 Add to Bag
BEST SELLER
botanical repair™ strengthening conditioner
conditions and instantly detangles to help prevent breakage; strengthens and repairs
Earn CA $57.00

  • 1.4 fl oz/40 ml - travel size CA $19.00

  • 6.7 fl oz/200 ml CA $57.00

  • 33.8 fl oz/1 litre CA $214.00

 Add to Bag
botanical repair™ intensive strengthening masque: light
intensely repairs and strengthens hair instantly
Earn CA $68.00

  • .85 fl oz/25 ml - travel size CA $19.00

  • 5 fl oz/150 ml CA $68.00

  • 11.8 fl oz/350 ml CA $127.00

 Add to Bag
NEW
botanical repair™ bond-building flash treatment
In-shower rinse strengthens, smooths and adds shine in 10 seconds.
Earn CA $72.00
5 fl oz / 150 ml
Add to Bag
botanical repair™ strengthening leave-in treatment
instantly strengthens and repairs from the inside out
Earn CA $57.00

  • .85 fl oz/25 ml - travel size CA $19.00

  • 3.4 fl oz/100 ml CA $57.00

 Add to Bag
botanical repair™ bond-building styling creme
Creates hold, repairs hair and builds bonds while styling
Earn CA $49.00

  • 1.4 fl oz/40 ml - travel size CA $19.00

  • 5 fl oz/150 ml CA $49.00

 Add to Bag
botanical repair™ strengthening overnight serum
bond-building repair and split end treatment works while you sleep
Earn CA $72.00

  • 1 fl oz/30 ml - travel size CA $26.00

  • 3.4 fl oz/100 ml CA $72.00

 Add to Bag

Nutrition & Hydration

nutriplenish™ shampoo light moisture
lightweight formula cleanses and replenishes with nutrient-powered hydration
Earn CA $50.00

  • 1.7 fl oz/50 ml - travel size CA $19.00

  • 8.5 fl oz/250 ml CA $50.00

  • 33.8 fl oz/1 litre CA $150.00

 Add to Bag
nutriplenish™ conditioner light moisture
lightweight formula conditions and replenishes with nutrient-powered hydration
Earn CA $57.00

  • 1.7 fl oz/50 ml - travel size CA $19.00

  • 8.5 fl oz/250 ml CA $57.00

  • 33.8 fl oz/1 litre CA $171.00

 Add to Bag
BEST SELLER
nutriplenish™ leave-in conditioner
no rinse leave-in hydrates and replenishes hair for 72 hours
Earn CA $57.00

  • 1 fl oz/30 ml - travel size CA $19.00

  • 6.7 fl oz/200 ml CA $57.00

 Add to Bag
nutriplenish™ styling treatment foam
soft-hold, multi-benefit styling foam with nutrient-powered hydration
Earn CA $49.00
6.7 fl oz/200 ml
Add to Bag
nutriplenish™ curl gelée
hydrate, define and elongate coils, curls and waves
Earn CA $50.00

  • 1.4 fl oz/40 ml - travel size CA $19.00

  • 6.7 fl oz/200 ml CA $50.00

 Add to Bag

Scalp Care

scalp solutions balancing shampoo
Gentle shampoo instantly removes pollution and build-up from hair and scalp.
Earn CA $50.00

  • 1.7 fl oz/50 ml - travel size CA $19.00

  • 6.7 fl oz/200 ml CA $50.00

 Add to Bag
scalp solutions replenishing conditioner
Replenishes, hydrates and softens hair and scalp.
Earn CA $57.00
6.7 fl oz/200 ml
Add to Bag
scalp solutions exfoliating scalp treatment
Scalp exfoliator removes excess sebum and buildup.
Earn CA $67.00

  • .85 fl oz/25 ml - travel size CA $19.00

  • 5 fl oz/150 ml CA $67.00

 Add to Bag
ALLURE BEST OF BEAUTY 2023
scalp solutions overnight scalp renewal serum
Scalp serum improves scalp hydration and barrier strength overnight.
Earn CA $72.00
1.7 fl oz/50 ml
Add to Bag
scalp solutions refreshing protective mist
Refreshes and provides all day scalp protection.
Earn CA $67.00
3.4 fl oz/100 ml
Add to Bag

Volumize and Thicken

BEST SELLER
invati advanced™ exfoliating shampoo light
exfoliate and purify; formulated for fine thinning hair
Earn CA $50.00

  • 1.7 fl oz/50 ml - travel size CA $19.00

  • 6.7 fl oz/200 ml CA $50.00

  • 33.8 fl oz/ 1 litre CA $188.00

 Add to Bag
BEST SELLER
invati advanced™ thickening conditioner
instantly thickens with fullness that lasts all day
Earn CA $57.00

  • 1.4 fl oz/40 ml - travel size CA $19.00

  • 6.7 fl oz/200 ml CA $57.00

  • 33.8 fl oz/1 litre CA $214.00

 Add to Bag
invati advanced™ thickening foam
thickens hair instantly
Earn CA $49.00

  • 1.7 fl oz/50 ml - travel size CA $19.00

  • 5 fl oz/150 ml CA $49.00

 Add to Bag
BEST SELLER
invati advanced™ scalp revitalizer
Reduces hair loss* to help keep the hair you have longer

*Due to breakage from brushing, after using the invati advanced™ system for 12 weeks.
Earn CA $94.00

  • 5 fl oz/150 ml CA $94.00

  • 2 refills + 1 pump - 5 fl oz/150 ml CA $135.00

 Add to Bag
Shop our best products for coily hair, including 4A hair, 4B hair and 4C hair

WAVY HAIR TIPS

Find out how to define waves in hair, manage frizz and more with the help of our texture experts.

GO NOW
Hair & Scalp check

HAIR & SCALP CHECK

Take our hair and scalp quiz to
find the right products for you.

START NOW

Plant-powered hair care rooted in nature.






 

LEARN MORE