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hair care / shampoo

be curly™ shampoo

Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
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be curly™ shampoo

Gently cleanse your waves or curls—and define them while taming frizz and increasing shine.
• Use with be curlyTM conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fumetm aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
Save money and save plastic when you buy a litre.
• Litres cost 20% less per ounce*
• Litres use up to 28% less plastic*
  *Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.

People-tested. For more click here. (live link)

Usage

Massage into wet hair and scalp. Rinse. Follow with be curlyTM conditioner or intensive detangling masque.

Ingredients

Ingredients: Aqueous (Water\Aqua\Eau) Extract\Extrait Aqueux:Aloe Barbadensis Leaf, Sodium Coco-Sulfate, Disodium Laureth Sulfosuccinate, Babassuamidopropyl Betaine, Glycol Distearate, Galactoarabinan, Hydrolyzed Wheat Protein, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Palmamidopropyl Trimonium Methosulfate, Guar Hydroxypropyltrimonium Chloride, Dehydroxanthan Gum, Glycerin, Polysorbate 20, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Alcohol Denat., Maltodextrin, Fragrance (Parfum), Limonene, Linalool, Citral, Eugenol, Geraniol, Sodium Chloride, Citric Acid, Sodium Gluconate, Potassium Sorbate, Phenoxyethanol, Benzoic Acid <ILN40433>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Responsible Packaging

1.7 fl oz/50 ml | 100% post-consumer HDPE bottle. Please recycle.

Responsible Manufacturing

First beauty company manufacturing with 100% wind power in our primary facility. Learn about our wind energy purchases and offsets here. (live link)
Details

Gently cleanse your waves or curls—and define them while taming frizz and increasing shine.
• Use with be curlyTM conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fumetm aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
Save money and save plastic when you buy a litre.
• Litres cost 20% less per ounce*
• Litres use up to 28% less plastic*
  *Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.

People-tested. For more click here. (live link)

Usage
Massage into wet hair and scalp. Rinse. Follow with be curlyTM conditioner or intensive detangling masque.
Ingredients
Ingredients: Aqueous (Water\Aqua\Eau) Extract\Extrait Aqueux:Aloe Barbadensis Leaf, Sodium Coco-Sulfate, Disodium Laureth Sulfosuccinate, Babassuamidopropyl Betaine, Glycol Distearate, Galactoarabinan, Hydrolyzed Wheat Protein, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Palmamidopropyl Trimonium Methosulfate, Guar Hydroxypropyltrimonium Chloride, Dehydroxanthan Gum, Glycerin, Polysorbate 20, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Alcohol Denat., Maltodextrin, Fragrance (Parfum), Limonene, Linalool, Citral, Eugenol, Geraniol, Sodium Chloride, Citric Acid, Sodium Gluconate, Potassium Sorbate, Phenoxyethanol, Benzoic Acid <ILN40433>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
Responsible Packaging
1.7 fl oz/50 ml | 100% post-consumer HDPE bottle. Please recycle.
Responsible Manufacturing
First beauty company manufacturing with 100% wind power in our primary facility. Learn about our wind energy purchases and offsets here. (live link)


THE AVEDA MISSION

Plant infused. Sustainability at heart.

Aveda is 100% vegan, cruelty-free, wind & solar powered manufacturing, pioneer in 100% PCR bottles & 90% naturally derived hair

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.

pairs well with

BEST SELLER
be curly™ conditioner
conditioner for wavy to curly hair which also nourishes to help fight frizz and boost shine
CA $37.00 - CA $149.00
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BEST SELLER
be curly™ curl enhancer
styling cream defines natural waves and curls by fighting frizz
CA $14.00 - CA $37.00
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damage remedy™ daily hair repair
leave-in treatment for instant visible repair and heat protection
CA $14.00 - CA $46.00
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phomollient™ styling foam
adds shine and weightless volume to fine or medium hair
CA $14.00 - CA $33.00
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Slide to see the difference when using
be curly curl enhancer

HAIR WAS STYLED WITH DIFFUSER AND AFRO PICK
products used: be curly™ curl enhancer

curling hair product

LIVING AVEDA BLOG | NOVEMBER 8, 2018

WHY YOU NEED

TO TRY AVEDA'S

CURL CARE PRODUCTS

GIVE YOUR CURLS, WAVES AND COILS

THE INTENSITY THEY WERE BORN FOR

Read More
curling hair product for curly hair

STYLE WITH
BE CURLY™

94% naturally derived*
 

1: Control frizz with style-prep™
2: Intensify your curls with curl enhancer
3: Hold your curls all day long with curl enhancing hair spray

*From plants, non-petroleum minerals or water.

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